Curated Via Scoop.it - by Global Leaders
Guest post written by Brian Solis for Forbes,com
Brian Solis is principal analyst at Altimeter Group, a research-based advisory firm that helps businesses adapt to new business opportunities.
For your business to evolve and survive, you better start learning how to surf the digital wave because you won’t stop it.
Your customers are empowered through technology where social media becomes only part of the disruption. Social networks, smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer forcing the end of business as usual.– and businesses are largely missing them altogether-Brian Solis
You need to better understand how technology is influencing the behavior of your customers and why. What engages them ? Who do they listen to ? Where do they get their knowledge ? When do they connect ? How do they communicate ?
You won’t be successful on social media if you want to push information like in traditional marketing, you need to inspire or “enchant” your audience as Guy Kawasaki wrote in his book “enchanted”.
Top 10 priority areas you need to understand deeply to survive in the digital age (Brian Solis)
1-Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses.
2-Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.
7-How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile
8-The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.
9-The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?
10-The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.
- The Pillars of Influence and How to Activate Cause and Effect (socialmediatoday.com)
- How To Newtork Like A Pro
- Be Unique, Be Social , Be Global..