Why Facebook “Graph Search” Can Be Recruiters Best Friend ?


ZAO.com

In my previous post I shared some comments about an article “Why I’m quitting Facebook” from  Douglas Rushkoff a media specialist for CNN. I found interesting to share some of potential FB problems. However I  still have benefits on using Facebook, especially as an expat who has many friends living around the globe and great “virtual” ones too.  One of those virtual friends is fellow expat Judy Rickatson, Social Media Director at Families in Global Transition. When she read the article, she shared her insights on how to address the issue about FB selecting or hiding friends updates for you. She recommended to use lists of your favorite friends and pages to make sure you will not miss news that really matter to you. Apparently that works for me.

There is another reason for me to stick to FB  as a career coach. Facebook is becoming one of the best source of employee referrals.

In this article: Infographic: How to Use Facebook for Recruiting. The graph shows how Facebook new feature called “Graph Search” can help you locate people by their interests, real-world connections, and locations. 

For now the Facebook application is not ready but you can try a search on this page:  https://www.facebook.com/about/graphsearch

Currently, 47 percent of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform (41% are referred via Linkedin and 16 % via twitter)

  • 1 in 5 of users have had a friend share a job on Facebook
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but 47 percent of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through “Graph Search” might be a better way to target people who might be interested in a new career.

 In conclusion, Facebook new “Graph Search” seems to be a powerful data mining tool and yes, potentially will violate your privacy and those data will be sold to marketers. So you can delete your FB account, still data about you will be found anyway. The best answer you have is to consider that what you post even to your secret list of friends will become public one way or another. If you don’t want to get hurt don’t post stupid things that you will regret. You also have to use this new feature for searching jobs, posting contents that will raise your visibility in FB graph Search.

What do you think of Facebook Graph Search ?

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