Category Archives: Social Media

Social Media Usage Across Cultures


Anne Egros, Global Executive Coach:

Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Originally posted on Anne Egros, Intercultural Executive Coach:


With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five  main driving…

View original 836 more words

Beware the Very Real Effect of Negative Social Connections


See on Scoop.itEducation For The Future

There’s a growing body of evidence supporting the idea that your friends’ friends wield tremendous power over you without you even knowing it.

Social networks are the groups of real friends that we all share and interact with.

Anne Egros‘s insight:

“Birds of a feather really DO flock together”

In the article, the negative effect of social networks is shown with obese people who tend to connect with other fat people on many levels of connection.

Emotions are the tools people use to connect with social network friends usually faster than in the real world where people tend to be more inhibited to expose themselves in person.

The phone works two ways though and the positive effects of your online friends may outweigh the negative impacts.

For example you can join people who have common goals and interests such as losing weight, staying fit and healthy, aging, raising kids or living abroad etc. Social networks can sometimes help you get extra motivated and less isolated.

What do you think ?

See on networkedblogs.com

Online Education as an Agent of Transformation


See on Scoop.itGlobal Leaders

Online education is beginning to show itself as a disruptive innovation, introducing more convenient and affordable services that can transform sectors.

Anne Egros‘s insight:

Online (higher) education or E-learning, will change the way students will learn and it will help serve students who cannot afford traditional on campus teaching today. With globalization it is inevitable that traditional learning processes will be challenged and prestigious universities may lose their competitive advantages to the benefit of more collaborative and multicultural entities.

However the need for face to face meetings will still be there. The students may meet in person in local clusters to work on projects while using online materials instead than on campus classes.

The word MOOC has been introduced to designate MASSIVE OPEN ONLINE COURSES (FREE ONLINE COURSES) OFFERED BY THE BEST UNIVERSITIES AND ENTITIES. Already many universities offer online free courses  The top three MOOC-makers are Coursera, Udacity, and EdX

Another trend in education is crowd-sourcing, an open way to solve complex problems by using social media tools to get fresh ideas through group collaboration. For example, I use Memrise.coman online learning platform that users feed with their own ideas on how to memorize a specific topic.

See on www.nytimes.com

Related resources:

 

 

 

Get A Personal Brand Assessment On Twitter Using Twylah


Free twitter badge

 

You Are What You Post  Online !

If you are looking for a job or you are starting a business, it is time to consider Twitter to build your personal brand. If you are already using Twitter for building your reputation online, it’s time to look at the value of your brand.

Based on the frequency and date of your tweets, Twylah creates a dynamic, engaging, navigable website of your Twitter content, organized by topic.

Have a look at my page : http://www.twylah.com/AnneEgros

Most recently Twylah has launched a “Brand Assessment and Action Plan” to understand how your tweets are aligned with what you want to be known for, in other word with your personal brand.

  • Is your Content Focused ? Choose the right key words for the rig audience
  • Are You Consistent ? Maintain visibility requires you to tweet frequently about  your top brand messages
  • Is what you post has resonance ? You have high resonance when your content fits your target audience

Watch the video from Eric Kim, CEO at Twhylah for more details:

I also discovered WeFollow, a utility created by Digg creator Kevin Rose that helps users find online experts  who have same shared interests providing you a source of relevent content for your brand.

What Do You Think About Twitter To Build Your Reputation ?

Why I’m quitting Facebook


See on Scoop.itGlobal Leaders

Douglas Rushkoff says the social networking site used to be useful, but has lost his trust with a feature that misrepresents his “likes” without his consent

Anne Egros‘s insight:

While I agree with many of the author’s arguments against Facebook, it is still a precious tool for people like me who are expatriates and have fiends all over the world.

However it is important to realize what is going on behind the Facebook scene that is not really pretty.

I have selected from this article the problems I think are true and some are clearly unacceptable:

1-Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does.

2-We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote.

3-The true end users of Facebook are the marketers and we the users are the product. And we are its workers. The countless hours that we — and the young, particularly — spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

4-More recently, users — particularly those with larger sets of friends, followers and likes — learned that their updates were no longer reaching all of the people who had signed up to get them. Now, we are supposed to pay to “promote” our posts to our friends and, if we pay even more, to their friends.

Facebook is not the Internet. It’s just one website, and it comes with a price.

Before privacy violation get worse at Facebook,  I already advocated for quitting it without losing your friends : Read more about the recommendations on keeping the good part of FB : 

Dump Facebook, Keep Your Friends: A Step-By-Step Guide 

To be honest I did not quit my FB account yet but I have reduced significantly the time spent on it and I cancelled all my FB notifications by email. I have also reduced the number of people who can see my information by using specific groups.

Are Sociability And Klout Scores Related To Innovation ?


See on Scoop.itGlobal Leaders

In the past decade, the word “friend” became a verb, the word “like” became a noun, and “tweet” became more than a birdsong.

In the original article “Do You Hire For IQ Or Klout Score? I have extracted the following interesting questions related to the shift FROM a knowledge economy TO a social economy

-How do you currently evaluate and place prospective employees?

-Do you consider the social influence of new talent in your recruiting process?

-Do you have a process for evaluating which types of projects should be managed collaboratively (socially) versus individually?

-Where appropriate, how do you encourage and foster social networking across your organization?

-How do you encourage and foster external collaboration outside of your company and across sectors of industry?

-What incentives and performance management systems do you have in place to encourage “creative teaming” vs. “functional innovation”?

-What are you doing to help your leaders understand their role in transitioning from a knowledge economy to a social economy

Here my comments:

I think we should start by evaluating the skills and personality types needed for each function and working environment.

Being social is just one skill that alone can’t make someone  or an organization creative or foster innovation.

I think good analytical thinking and judgement is very much-needed in a social economy as we are totally overwhelmed by the amount of knowledge we can get for free from the internet.

Too often people forget the facts and favor sensationalism or sentimentalism, even journalists don’t check their sources they find on YouTube or other social networks.

This article does not convince me that we have enough proofs to conclude that being social and having a high Klout score is linked with creativity and innovation.

Are you ?

See more on www.fastcompany.com

Are You In Control Of How You Spend Your Time ?


Anne Egros, Global Executive Coach:

Are You In Control Of How You Spend Your Time ?

1-What have you done since you read this article ?

2-What tips did you find useful ?

3-What other strategies did you use ?

Examples of what I did for saving time for my business:

I tracked my time on Social Media Platforms and concluded:

#1: I spent too much time learning about Facebook pages and other social media tools in details, now I know more than enough to be able to make a distinction between what works and what don’t  and more importantly I have now in my network a bunch of very good social media experts and online marketing professionals I trust whom I can use for myself or recommend to my friends and clients.                             

#2: Time zones and geography: To be effective I have to post when my clients are active on the Internet. I learned how to use some automatic tools that post for me when I sleep on Twitter for example but it was not really efficient. I also dug deep into cultural preferences and clearly saw that Facebook was not used for business in most of my target countries but used for casual family and friends contacts.

#3: Linkedin authorize you to follow 50 groups (and more if you use sub-groups), I found this is way too many, so I just kept the groups but stopped all the notifications by email. That way I don’t have too much distractions in my inbox. I also leave some groups and join others based on my interests at a specific moment. 

#4: Use Email Filters and Folders. I try to automatically put incoming emails in folders by topics or people. I have one  for all notifications from Facebook, one for Twitter and one for each client or important people, one for blogs and newsletters I follow etc..

#5: I started to use Scoop-it a magazine-like curation tool that help me keep interesting articles that stay there so I can search certain topics and save me time when I need to write an article or a blog. It is better than Twitter for that purpose.

#6:Un-following  people on Twitter:  I am using “ ManageFlitter to eliminate accounts I followed in the past that are no longer active and I want to focus on people who share my interests.

                                                                                                                                               

Originally posted on Anne Egros, Intercultural Executive Coach:

Are you always busy, yet not finishing all you want to do or enjoying the way you spend your time ? Time is the most precious asset we have that once spent is lost forever, unlike other precious things we may lose such as money, a job or even love, as we can always replace them. So why most people don’t think about time as an investment and don’t choose wisely how to spend it  as they do about their own money ?

Most people have to go to work because they need money for their families to buy food, clothes and have a roof over their heads not because they love their jobs. Ironically, for money we trade most of our waking hours, minimum 5 days a week for 40 or 50 years, giving away our youth and often our health, until we are too old to enjoy activities we really love…

View original 709 more words

Dump Facebook, Keep Your Friends: A Step-By-Step Guide


When you are a long-term expatriate like me (20+ years in the air), Facebook is a fantastic tool, mainly for two reasons:

1-To stay in contact with friends and family from all over the world, who can provide emotional support when you feel lonely and experience “culture shock”

2-To contact other expatriates and people you don’t know who can give you vital information such as schools, neighborhoods, medical support etc. to help you make an informed choice regarding your next International assignment and make contacts even months before your move. Read more about “5 Tips on how to connect with people yo don’t know”: 

However there is a big problem,especially  when you work from home. In my case Facebook takes more time than it should and it kills my productivity and I cannot stay focused on important things. I can always argument that it is for the reason #2,  I mentioned above,  but it is not 100% true.

I have tried various tools such as a simple kitchen timer or switching my PC on only after the main tasks were done, which is not practical when your clients are communicating online with you. I even try something more sophisticated like  “StayFocusd” a great application but you can always delete it if you feel frustrated that the 60 minutes you allocated on social media for ” not-so-important stuff” is over.

So when I came across the title of this article from FastCompany.com, I saved it on  Scoop.it  Global Leaders my online magazine, which is an excellent tool to keep important educational articles and ultimately save your time.

Then I started to  experiment some of the basic tips:

You don’t have to say goodbye to your friends in order to keep the good parts of Facebook and avoid the constant distraction.

I started to look at the information on my news feed and deleted many pages that were just noise, I sometimes just liked pages to please others but completely out of my sphere of interests. I realized I liked 600 pages in 4 years ! Way too much and the pruning will be a long but necessary process.

Then I have changed my email notification to keep getting “Semi-important Stuff Coming Via Email” as recommended in the article.

The ultimate step is the  weaning process that keeps you away from Facebook website. I know one friend who did it and I will see if I really need it.

How do you stay focused, productive AND keep the best of social networking ? 

See on www.fastcompany.com

10 Ways Your Business Can Combat Digital Darwinism – Forbes


Curated Via Scoop.it -  by Global Leaders

Guest post written by Brian Solis for Forbes,com

Brian Solis is principal analyst at Altimeter Group, a research-based advisory firm that helps businesses adapt to new business opportunities.

For your business to evolve and survive, you better start learning how to surf the digital wave because you won’t stop it.

Your customers are empowered through technology where social media becomes only part of the disruption. Social networks, smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer  forcing the end of business as usual.– and businesses are largely missing them altogether-Brian Solis

You need to better understand how technology is influencing the behavior of your customers and why. What engages them ? Who do they listen to ? Where do they get their knowledge ? When do they connect ? How do they communicate ?

You won’t be successful  on social media if you want to push information like in traditional marketing, you need to inspire or “enchant” your audience as Guy Kawasaki wrote in his book “enchanted”.

Top 10 priority areas you need to understand deeply to survive in the digital age (Brian Solis)

1-Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses.

2-Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.

3-Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why.

4-Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing

5-Referral based solutions like YelpService Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.

6-Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty

7-How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile

8-The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9-The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10-The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

Related articles:


Content Curation: Discover Scoop.it


What is Content Curation ?

A content curator continually  seeks,  makes sense of,  and shares the best and most relevant content on a particular topic online (extracted from  Beth’s Blog ) . So “content curation” requires analytic skills, critical thinking and a scientific approach on how to search and check article’s references you publish. It is not about collecting links and sharing as much as possible. When well done, “content curation” provides a lot of value by helping people learn about the current state of the art in a particular topic.

The curator is like a magnet extracting  needles hidden in haystacks.

There are many ways to curate and share your favorite online news and article, see here the 50+ “content curation” tools

So far my favorite is  Scoop.it

“Scoop.it’s first mission is to help people publish gorgeous magazines by means of curation – and by doing so, make their passion and expertise be heard and recognized on the web”  ( Be  Discovered )

Scoop.it has a visual magazine format and allows you to share your content to other social networks or blogs such as StumbleUpon, Facebook, Twitter, LinkedIn, Google +, Tumblr, WordPress and Pinterest.

It is very easy to create an account and start collecting information from other curators on Scoop.it or post your own content such as your blog posts or other articles you find relevant on the web.

Here is mine, Scoop.it Global Leaders it is about : Global Leadership, Intercultural Team Building and Effective Communication on Social Media:

If you have a Scoop.it Account, Post the link in the comment section so we can learn about your expertise

Follow

Get every new post delivered to your Inbox.

Join 4,207 other followers

%d bloggers like this: