Tag Archives: Social Media

Social Media Usage Across Cultures


Anne Egros, Global Executive Coach:

Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Originally posted on Anne Egros, Intercultural Executive Coach:


With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five  main driving…

View original 836 more words

Beware the Very Real Effect of Negative Social Connections


See on Scoop.itEducation For The Future

There’s a growing body of evidence supporting the idea that your friends’ friends wield tremendous power over you without you even knowing it.

Social networks are the groups of real friends that we all share and interact with.

Anne Egros‘s insight:

“Birds of a feather really DO flock together”

In the article, the negative effect of social networks is shown with obese people who tend to connect with other fat people on many levels of connection.

Emotions are the tools people use to connect with social network friends usually faster than in the real world where people tend to be more inhibited to expose themselves in person.

The phone works two ways though and the positive effects of your online friends may outweigh the negative impacts.

For example you can join people who have common goals and interests such as losing weight, staying fit and healthy, aging, raising kids or living abroad etc. Social networks can sometimes help you get extra motivated and less isolated.

What do you think ?

See on networkedblogs.com

Linkedin: Boosting Or Damaging Your Networking Results ?


So you have 500plus connections with people you don’t really know. Is that how you build your network

Anne Egros‘s insight:

I don’t agree with the opinion shared in this article: “5 WAYS LINKEDIN GETS IN THE WAY OF NETWORKING” about posting updates and recommendation to limit the number of people you connect with.

First Linkedin updates help you boost your presence online and build your expert reputation better than any other content marketing tools. Second, when you connect with people you don’t know but who share your interests, you increase the likelihood to meet interesting people you would never had the opportunity to meet in real life.

I think you get the most of Linkedin by using their search tools to see who are the players in your industry, specific countries or companies. With group discussions and updates from experts as well as company insights you can stay up to date with new trends and get new ideas.

Being a serial expat moving every three years, I frequently contact people I don’t know who live in my future “home”. Very often people kindly share their tips. Thanks to those preliminary online exchanges, I have a list of people to meet in person when I arrive in my new place and it is really the best way to find like-minded people and speed-up my network building process.

So, in short, LinkedIn is enhancing my networking capability and get me closer to people I need to know not only for my business but also as a content curator to build knowledge and get inspired by new ideas.

See on www.fastcompany.com

Get A Personal Brand Assessment On Twitter Using Twylah


Free twitter badge

 

You Are What You Post  Online !

If you are looking for a job or you are starting a business, it is time to consider Twitter to build your personal brand. If you are already using Twitter for building your reputation online, it’s time to look at the value of your brand.

Based on the frequency and date of your tweets, Twylah creates a dynamic, engaging, navigable website of your Twitter content, organized by topic.

Have a look at my page : http://www.twylah.com/AnneEgros

Most recently Twylah has launched a “Brand Assessment and Action Plan” to understand how your tweets are aligned with what you want to be known for, in other word with your personal brand.

  • Is your Content Focused ? Choose the right key words for the rig audience
  • Are You Consistent ? Maintain visibility requires you to tweet frequently about  your top brand messages
  • Is what you post has resonance ? You have high resonance when your content fits your target audience

Watch the video from Eric Kim, CEO at Twhylah for more details:

I also discovered WeFollow, a utility created by Digg creator Kevin Rose that helps users find online experts  who have same shared interests providing you a source of relevent content for your brand.

What Do You Think About Twitter To Build Your Reputation ?

Dear Leaders, Personal Branding Is Not About YOU, It Is About People You Serve


I have preached for a long time what is written in this article from Forbes: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Developing your personal brand is essential for the advancement of your career and development as a leader.

Personal branding is more than just promoting the brand calls YOU. It is important for leaders to clearly communicate about their values to attract talent, engage current employees and other stakeholders inside and outside the company.

By cultivating your professional image via the content you post on various social media platforms, you can help other people as much as they can help you by sharing ideas or getting feedback from customers.

The relationships you develop online should be  based on a 2 way communication style without promoting yourself.

The choice of the social media depends greatly on your target audience, don’t waste too much time to be everywhere to increase your SEO.

Which leaders do you know that have successful personal brand ?

Why Facebook “Graph Search” Can Be Recruiters Best Friend ?


ZAO.com

In my previous post I shared some comments about an article “Why I’m quitting Facebook” from  Douglas Rushkoff a media specialist for CNN. I found interesting to share some of potential FB problems. However I  still have benefits on using Facebook, especially as an expat who has many friends living around the globe and great “virtual” ones too.  One of those virtual friends is fellow expat Judy Rickatson, Social Media Director at Families in Global Transition. When she read the article, she shared her insights on how to address the issue about FB selecting or hiding friends updates for you. She recommended to use lists of your favorite friends and pages to make sure you will not miss news that really matter to you. Apparently that works for me.

There is another reason for me to stick to FB  as a career coach. Facebook is becoming one of the best source of employee referrals.

In this article: Infographic: How to Use Facebook for Recruiting. The graph shows how Facebook new feature called “Graph Search” can help you locate people by their interests, real-world connections, and locations. 

For now the Facebook application is not ready but you can try a search on this page:  https://www.facebook.com/about/graphsearch

Currently, 47 percent of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform (41% are referred via Linkedin and 16 % via twitter)

  • 1 in 5 of users have had a friend share a job on Facebook
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but 47 percent of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through “Graph Search” might be a better way to target people who might be interested in a new career.

 In conclusion, Facebook new “Graph Search” seems to be a powerful data mining tool and yes, potentially will violate your privacy and those data will be sold to marketers. So you can delete your FB account, still data about you will be found anyway. The best answer you have is to consider that what you post even to your secret list of friends will become public one way or another. If you don’t want to get hurt don’t post stupid things that you will regret. You also have to use this new feature for searching jobs, posting contents that will raise your visibility in FB graph Search.

What do you think of Facebook Graph Search ?

Related Articles:

Should Executives Start To Actively Build Their Online Presence ?


CEOs and EXECUTIVES: DO YOU HAVE A LINKEDIN PROFILE ?

It’s Not Enough,

 START BLOGGING AND TWEETING NOW !

 Forrester Research Chief Executive Officer George Colony predicts that within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job. It’s no longer appropriate to leave all the blogging and the social communications to others in the organization, Colony says. Read more: Should CEOs Tweet And Blog?

Personally I don’t think executives should wait 15 years to start building their reputation online. To attract talent, companies need to use the tools used by their future executives so if you are thinking attracting 25+ 30+ future stars in your business you should start be accessible to them. Charisma is not enough anymore you have to share who you are and what you think from the inside out to build your credibility and trust among future employees.

http://www.slideshare.net/samantha_bell/social-media-in-executive-search-presentation

Picture: Social media in executive search presentation- by Samantha Bell on Aug 19, 2010:  www.samanthabell.com.au

It is interesting to look how current employers are using social media in this very nice Infographic below.

 In the employers’ eyes, social media should be exclusively reserved for carefully managed brand promotion and professionally handled social recruitingHow Employers Really Feel About Social Media [INFOGRAPHIC].

Your Turn:

Do you think you should spend some time to blog and interact with your stakeholders online personally ?

Follow

Get every new post delivered to your Inbox.

Join 4,223 other followers

%d bloggers like this: