Tag Archives: Social Media

Social Media Usage Across Cultures


Anne Egros, Global Executive Coach:

Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Originally posted on Anne Egros, Intercultural Executive Coach:


With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five  main driving…

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Beware the Very Real Effect of Negative Social Connections


See on Scoop.itEducation For The Future

There’s a growing body of evidence supporting the idea that your friends’ friends wield tremendous power over you without you even knowing it.

Social networks are the groups of real friends that we all share and interact with.

Anne Egros‘s insight:

“Birds of a feather really DO flock together”

In the article, the negative effect of social networks is shown with obese people who tend to connect with other fat people on many levels of connection.

Emotions are the tools people use to connect with social network friends usually faster than in the real world where people tend to be more inhibited to expose themselves in person.

The phone works two ways though and the positive effects of your online friends may outweigh the negative impacts.

For example you can join people who have common goals and interests such as losing weight, staying fit and healthy, aging, raising kids or living abroad etc. Social networks can sometimes help you get extra motivated and less isolated.

What do you think ?

See on networkedblogs.com

Linkedin: Boosting Or Damaging Your Networking Results ?


So you have 500plus connections with people you don’t really know. Is that how you build your network

Anne Egros‘s insight:

I don’t agree with the opinion shared in this article: “5 WAYS LINKEDIN GETS IN THE WAY OF NETWORKING” about posting updates and recommendation to limit the number of people you connect with.

First Linkedin updates help you boost your presence online and build your expert reputation better than any other content marketing tools. Second, when you connect with people you don’t know but who share your interests, you increase the likelihood to meet interesting people you would never had the opportunity to meet in real life.

I think you get the most of Linkedin by using their search tools to see who are the players in your industry, specific countries or companies. With group discussions and updates from experts as well as company insights you can stay up to date with new trends and get new ideas.

Being a serial expat moving every three years, I frequently contact people I don’t know who live in my future “home”. Very often people kindly share their tips. Thanks to those preliminary online exchanges, I have a list of people to meet in person when I arrive in my new place and it is really the best way to find like-minded people and speed-up my network building process.

So, in short, LinkedIn is enhancing my networking capability and get me closer to people I need to know not only for my business but also as a content curator to build knowledge and get inspired by new ideas.

See on www.fastcompany.com

Get A Personal Brand Assessment On Twitter Using Twylah


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You Are What You Post  Online !

If you are looking for a job or you are starting a business, it is time to consider Twitter to build your personal brand. If you are already using Twitter for building your reputation online, it’s time to look at the value of your brand.

Based on the frequency and date of your tweets, Twylah creates a dynamic, engaging, navigable website of your Twitter content, organized by topic.

Have a look at my page : http://www.twylah.com/AnneEgros

Most recently Twylah has launched a “Brand Assessment and Action Plan” to understand how your tweets are aligned with what you want to be known for, in other word with your personal brand.

  • Is your Content Focused ? Choose the right key words for the rig audience
  • Are You Consistent ? Maintain visibility requires you to tweet frequently about  your top brand messages
  • Is what you post has resonance ? You have high resonance when your content fits your target audience

Watch the video from Eric Kim, CEO at Twhylah for more details:

I also discovered WeFollow, a utility created by Digg creator Kevin Rose that helps users find online experts  who have same shared interests providing you a source of relevent content for your brand.

What Do You Think About Twitter To Build Your Reputation ?

Dear Leaders, Personal Branding Is Not About YOU, It Is About People You Serve


I have preached for a long time what is written in this article from Forbes: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Developing your personal brand is essential for the advancement of your career and development as a leader.

Personal branding is more than just promoting the brand calls YOU. It is important for leaders to clearly communicate about their values to attract talent, engage current employees and other stakeholders inside and outside the company.

By cultivating your professional image via the content you post on various social media platforms, you can help other people as much as they can help you by sharing ideas or getting feedback from customers.

The relationships you develop online should be  based on a 2 way communication style without promoting yourself.

The choice of the social media depends greatly on your target audience, don’t waste too much time to be everywhere to increase your SEO.

Which leaders do you know that have successful personal brand ?

Why Facebook “Graph Search” Can Be Recruiters Best Friend ?


ZAO.com

In my previous post I shared some comments about an article “Why I’m quitting Facebook” from  Douglas Rushkoff a media specialist for CNN. I found interesting to share some of potential FB problems. However I  still have benefits on using Facebook, especially as an expat who has many friends living around the globe and great “virtual” ones too.  One of those virtual friends is fellow expat Judy Rickatson, Social Media Director at Families in Global Transition. When she read the article, she shared her insights on how to address the issue about FB selecting or hiding friends updates for you. She recommended to use lists of your favorite friends and pages to make sure you will not miss news that really matter to you. Apparently that works for me.

There is another reason for me to stick to FB  as a career coach. Facebook is becoming one of the best source of employee referrals.

In this article: Infographic: How to Use Facebook for Recruiting. The graph shows how Facebook new feature called “Graph Search” can help you locate people by their interests, real-world connections, and locations. 

For now the Facebook application is not ready but you can try a search on this page:  https://www.facebook.com/about/graphsearch

Currently, 47 percent of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform (41% are referred via Linkedin and 16 % via twitter)

  • 1 in 5 of users have had a friend share a job on Facebook
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but 47 percent of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through “Graph Search” might be a better way to target people who might be interested in a new career.

 In conclusion, Facebook new “Graph Search” seems to be a powerful data mining tool and yes, potentially will violate your privacy and those data will be sold to marketers. So you can delete your FB account, still data about you will be found anyway. The best answer you have is to consider that what you post even to your secret list of friends will become public one way or another. If you don’t want to get hurt don’t post stupid things that you will regret. You also have to use this new feature for searching jobs, posting contents that will raise your visibility in FB graph Search.

What do you think of Facebook Graph Search ?

Related Articles:

Should Executives Start To Actively Build Their Online Presence ?


CEOs and EXECUTIVES: DO YOU HAVE A LINKEDIN PROFILE ?

It’s Not Enough,

 START BLOGGING AND TWEETING NOW !

 Forrester Research Chief Executive Officer George Colony predicts that within 15 years CEOs will need to know the ins and outs of new media, social network technologies and social communities before they get the job. It’s no longer appropriate to leave all the blogging and the social communications to others in the organization, Colony says. Read more: Should CEOs Tweet And Blog?

Personally I don’t think executives should wait 15 years to start building their reputation online. To attract talent, companies need to use the tools used by their future executives so if you are thinking attracting 25+ 30+ future stars in your business you should start be accessible to them. Charisma is not enough anymore you have to share who you are and what you think from the inside out to build your credibility and trust among future employees.

http://www.slideshare.net/samantha_bell/social-media-in-executive-search-presentation

Picture: Social media in executive search presentation- by Samantha Bell on Aug 19, 2010:  www.samanthabell.com.au

It is interesting to look how current employers are using social media in this very nice Infographic below.

 In the employers’ eyes, social media should be exclusively reserved for carefully managed brand promotion and professionally handled social recruitingHow Employers Really Feel About Social Media [INFOGRAPHIC].

Your Turn:

Do you think you should spend some time to blog and interact with your stakeholders online personally ?

Are You In Control Of How You Spend Your Time ?


Anne Egros, Global Executive Coach:

Are You In Control Of How You Spend Your Time ?

1-What have you done since you read this article ?

2-What tips did you find useful ?

3-What other strategies did you use ?

Examples of what I did for saving time for my business:

I tracked my time on Social Media Platforms and concluded:

#1: I spent too much time learning about Facebook pages and other social media tools in details, now I know more than enough to be able to make a distinction between what works and what don’t  and more importantly I have now in my network a bunch of very good social media experts and online marketing professionals I trust whom I can use for myself or recommend to my friends and clients.                             

#2: Time zones and geography: To be effective I have to post when my clients are active on the Internet. I learned how to use some automatic tools that post for me when I sleep on Twitter for example but it was not really efficient. I also dug deep into cultural preferences and clearly saw that Facebook was not used for business in most of my target countries but used for casual family and friends contacts.

#3: Linkedin authorize you to follow 50 groups (and more if you use sub-groups), I found this is way too many, so I just kept the groups but stopped all the notifications by email. That way I don’t have too much distractions in my inbox. I also leave some groups and join others based on my interests at a specific moment. 

#4: Use Email Filters and Folders. I try to automatically put incoming emails in folders by topics or people. I have one  for all notifications from Facebook, one for Twitter and one for each client or important people, one for blogs and newsletters I follow etc..

#5: I started to use Scoop-it a magazine-like curation tool that help me keep interesting articles that stay there so I can search certain topics and save me time when I need to write an article or a blog. It is better than Twitter for that purpose.

#6:Un-following  people on Twitter:  I am using “ ManageFlitter to eliminate accounts I followed in the past that are no longer active and I want to focus on people who share my interests.

                                                                                                                                               

Originally posted on Anne Egros, Intercultural Executive Coach:

Are you always busy, yet not finishing all you want to do or enjoying the way you spend your time ? Time is the most precious asset we have that once spent is lost forever, unlike other precious things we may lose such as money, a job or even love, as we can always replace them. So why most people don’t think about time as an investment and don’t choose wisely how to spend it  as they do about their own money ?

Most people have to go to work because they need money for their families to buy food, clothes and have a roof over their heads not because they love their jobs. Ironically, for money we trade most of our waking hours, minimum 5 days a week for 40 or 50 years, giving away our youth and often our health, until we are too old to enjoy activities we really love…

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Dump Facebook, Keep Your Friends: A Step-By-Step Guide


When you are a long-term expatriate like me (20+ years in the air), Facebook is a fantastic tool, mainly for two reasons:

1-To stay in contact with friends and family from all over the world, who can provide emotional support when you feel lonely and experience “culture shock”

2-To contact other expatriates and people you don’t know who can give you vital information such as schools, neighborhoods, medical support etc. to help you make an informed choice regarding your next International assignment and make contacts even months before your move. Read more about “5 Tips on how to connect with people yo don’t know”: 

However there is a big problem,especially  when you work from home. In my case Facebook takes more time than it should and it kills my productivity and I cannot stay focused on important things. I can always argument that it is for the reason #2,  I mentioned above,  but it is not 100% true.

I have tried various tools such as a simple kitchen timer or switching my PC on only after the main tasks were done, which is not practical when your clients are communicating online with you. I even try something more sophisticated like  “StayFocusd” a great application but you can always delete it if you feel frustrated that the 60 minutes you allocated on social media for ” not-so-important stuff” is over.

So when I came across the title of this article from FastCompany.com, I saved it on  Scoop.it  Global Leaders my online magazine, which is an excellent tool to keep important educational articles and ultimately save your time.

Then I started to  experiment some of the basic tips:

You don’t have to say goodbye to your friends in order to keep the good parts of Facebook and avoid the constant distraction.

I started to look at the information on my news feed and deleted many pages that were just noise, I sometimes just liked pages to please others but completely out of my sphere of interests. I realized I liked 600 pages in 4 years ! Way too much and the pruning will be a long but necessary process.

Then I have changed my email notification to keep getting “Semi-important Stuff Coming Via Email” as recommended in the article.

The ultimate step is the  weaning process that keeps you away from Facebook website. I know one friend who did it and I will see if I really need it.

How do you stay focused, productive AND keep the best of social networking ? 

See on www.fastcompany.com

10 Ways Your Business Can Combat Digital Darwinism – Forbes


Curated Via Scoop.it -  by Global Leaders

Guest post written by Brian Solis for Forbes,com

Brian Solis is principal analyst at Altimeter Group, a research-based advisory firm that helps businesses adapt to new business opportunities.

For your business to evolve and survive, you better start learning how to surf the digital wave because you won’t stop it.

Your customers are empowered through technology where social media becomes only part of the disruption. Social networks, smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer  forcing the end of business as usual.– and businesses are largely missing them altogether-Brian Solis

You need to better understand how technology is influencing the behavior of your customers and why. What engages them ? Who do they listen to ? Where do they get their knowledge ? When do they connect ? How do they communicate ?

You won’t be successful  on social media if you want to push information like in traditional marketing, you need to inspire or “enchant” your audience as Guy Kawasaki wrote in his book “enchanted”.

Top 10 priority areas you need to understand deeply to survive in the digital age (Brian Solis)

1-Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses.

2-Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.

3-Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why.

4-Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing

5-Referral based solutions like YelpService Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.

6-Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty

7-How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile

8-The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9-The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10-The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

Related articles:


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