Tag Archives: Social Networking

Social Media Usage Across Cultures

Anne Egros, Global Executive Coach:

Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Originally posted on Anne Egros, Intercultural Executive Coach:

With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five  main driving…

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Beware the Very Real Effect of Negative Social Connections

See on Scoop.itEducation For The Future

There’s a growing body of evidence supporting the idea that your friends’ friends wield tremendous power over you without you even knowing it.

Social networks are the groups of real friends that we all share and interact with.

Anne Egros‘s insight:

“Birds of a feather really DO flock together”

In the article, the negative effect of social networks is shown with obese people who tend to connect with other fat people on many levels of connection.

Emotions are the tools people use to connect with social network friends usually faster than in the real world where people tend to be more inhibited to expose themselves in person.

The phone works two ways though and the positive effects of your online friends may outweigh the negative impacts.

For example you can join people who have common goals and interests such as losing weight, staying fit and healthy, aging, raising kids or living abroad etc. Social networks can sometimes help you get extra motivated and less isolated.

What do you think ?

See on networkedblogs.com

How To Make Your Résumé For Applicant-Tracking Systems

Asian Woman

“Many job seekers have long suspected their online employment applications disappear into a black hole, never to be seen again. Their fears may not be far off the mark, as more companies rely on technology to winnow out less-qualified candidates.”  This quote is from the WSJ article: “Your Résumé vs. Oblivion”  where the author explains how recruiters and hiring managers deal with your resume when you send it via email or upload it on a job board, company’s career websites or Linkedin. In the age of electronics and downsized organizations, companies are overwhelmed by the number of resumes they receive from job applicants so they will first scan your document into a database and a software will screen the resume for specific key words.

Guidelines for making electronic resumes:

Scanned resumes are first translated in ASCII format, a very simplified way of looking at alphanumeric characters without formatting such as bolding, italics and underlines. If you’re submitting a paper resume to a company and you think the resume is going to be scanned into an electronic resume, then you need to make sure the scanning process understands what you’ve written. Remember, the database is going to convert the resume into a simple ASCII format.

Tips for writing your electronic resume:

Make sure your name is the only thing that appears on the first line of the document.

  • Remove any graphics or artwork on your resume including shading, vertical and horizontal lines.
  • Bulleted items can confuse scanners, so convert them to simple hyphens or asterisks.
  • Move all text to the left margin. Tabs, tables and centered text can sometimes confuse the scanning software.
  • Restrict your use of fonts to Times New Roman, Arial or Helvetica.
  • Use only one font size, preferably between 10 and 14 points.
  • Remove all underlining, bolding and italics.
  • Use 8.5″ x 11″ paper that is white with black ink and print your resume only on one side of the paper. This will improve the contrast of your  text and help the scanner to read your resume.
  • If possible, do not fold or staple your resume. That means mailing the resume in 9″x 12″ envelope.

Please note that the above recommendations are for US standards. In many other countries, the format is metric and paper size is A4 . If you don’t know where your resume will be scanned, ask the recruiter who posted the job.

Keywords in Electronic Resumes 

If you want to make it through the screening and ranking process, then you need to make sure you have the right keywords or key phrases in the body of your electronic resume. Resume keywords are simply the nouns and adjectives that are relevant to the position to which you’re applying. That means the choosing of keywords for your resume requires a thoughtful process.

Mailing Resumes: 

When submitting a resume by email or through mail it’s advisable to send two copies.  One copy can be the simple format the human resources department can efficiently and accurately scan into the electronic resume database. The second can be the elegantly designed resume that uses bolding and italics to highlight the job titles and keywords the writer wants to emphasize.

 Conclusion: While it is important to adapt your resume format to applicant-tracking software, the single best method of getting a job remains a referral from a company employee.

Related articles:  


References :

  • Guidelines for Preparing Electronic Resumes by UCLA 
  • Electronic Resumes by Money-Zine


Dear Leaders, Personal Branding Is Not About YOU, It Is About People You Serve

I have preached for a long time what is written in this article from Forbes: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Developing your personal brand is essential for the advancement of your career and development as a leader.

Personal branding is more than just promoting the brand calls YOU. It is important for leaders to clearly communicate about their values to attract talent, engage current employees and other stakeholders inside and outside the company.

By cultivating your professional image via the content you post on various social media platforms, you can help other people as much as they can help you by sharing ideas or getting feedback from customers.

The relationships you develop online should be  based on a 2 way communication style without promoting yourself.

The choice of the social media depends greatly on your target audience, don’t waste too much time to be everywhere to increase your SEO.

Which leaders do you know that have successful personal brand ?

Content Curation: Discover Scoop.it

What is Content Curation ?

A content curator continually  seeks,  makes sense of,  and shares the best and most relevant content on a particular topic online (extracted from  Beth’s Blog ) . So “content curation” requires analytic skills, critical thinking and a scientific approach on how to search and check article’s references you publish. It is not about collecting links and sharing as much as possible. When well done, “content curation” provides a lot of value by helping people learn about the current state of the art in a particular topic.

The curator is like a magnet extracting  needles hidden in haystacks.

There are many ways to curate and share your favorite online news and article, see here the 50+ “content curation” tools

So far my favorite is  Scoop.it

“Scoop.it’s first mission is to help people publish gorgeous magazines by means of curation – and by doing so, make their passion and expertise be heard and recognized on the web”  ( Be  Discovered )

Scoop.it has a visual magazine format and allows you to share your content to other social networks or blogs such as StumbleUpon, Facebook, Twitter, LinkedIn, Google +, Tumblr, WordPress and Pinterest.

It is very easy to create an account and start collecting information from other curators on Scoop.it or post your own content such as your blog posts or other articles you find relevant on the web.

Here is mine, Scoop.it Global Leaders it is about : Global Leadership, Intercultural Team Building and Effective Communication on Social Media:

If you have a Scoop.it Account, Post the link in the comment section so we can learn about your expertise

How To Network Like A Pro!

What is the Definition of Networking ?

net·work·ing, noun”:


  1. The exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business
  2. The establishment or use of a computer network

If you are mastering the art of networking the classical way, involving in person meetings, business cards  and phone calls,  then you know how to turn contacts into connections that will help you get your next job or win your next business deal. Right ?


If you are a great connector and know how to make the most of your connections through traditional in person conversations, it is not enough anymore. If you don’t know how to use social media to engage people on a personal level by being part of online communities such as Linkedin, then you are simply out of the networking game. Since 2004, when the term social media was first used, people want to do business with people they trust and share similar interests beyond work but without necessarily being in some kind of physical contact via phone, video-conference or in person.

In the digital age, aka, the internet world, you cannot be a networking pro if you don’t know how to leverage your online presence to attract the right people who will help you reach your professional and business goals as well as your personal projects.

I think today, even the most stubborn executives admit they need some kind of presence online, they might no become social media artists,  but they know that personal branding is not a buzz word and actually it is a pretty old concept that first appeared in 1997 in an article published in Fast Company Magazine, from  management guru and author Tom Peters:

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Tom Peters

If you want to become a more confident and engaging person to establish effective relationships both online and off-line, start following those 3 steps:

Step #1: Create A Brand Called “ME”

What makes you unique ? In a global economy in crisis, every job seekers and businesses must differentiate themselves to stand out of the crowd. The only constant today is change and very fast change in our highly connected global world. To win the global war of talent you need to know who knows you and how you are perceived. What is your reputation online? Are you in control of what people find when they Google “your name” ? What is your unique value proposition ?  Do you know what your competitors have to offer ? What gives you a competitive edge ?

In a previous post “Me Inc, Brand Yourself and Find your Ideal Job”I have listed the five steps to help you build your personal brand .

The materials to build your brand can be identified through the same process of strategic planning used to market products or services. Make a “SWOT” analysis starting by various assessments of your core personal  values, the principles that guide your life, your life purpose or mission, your vision, what are your strengths, weaknesses ? In which environment do you thrive ? What is the type of boss or ideal client you want to work with ?

It is important to be really YOU, authenticity is key, don’t try to be someone you are not but discover who you really are using tools that uncover hidden talent and what intrinsically motivates you.

For more in-depth understanding of personal branding  I recommend you to connect with Dan Schawbel recognized as a “personal branding guru” by The New York Times and author of the #1 international bestselling career book, Me 2.0: 4 Steps to Building Your Future.or how to build a powerful brand to achieve career success. Check his Personal Branding Blog too.

Step #2: Identify Who Is Your Audience

It is tempting to be everything for anybody and everybody but this doesn’t work. As the leader of your own brand you must inspire the people you want to attract. What is it about you that is appealing to people who want to buy from you or hire you ? You need to change shoes and imagine being in those of your potential customers/employers. This is very important because the way you package your experience in your resume or select social media platforms depends on how your audience is listening and communicating about their professional and personal  interests.

If you want to learn about your target audience, start LISTENING first : search  key words used by people interested by your expertise and thought leaders.  Invite those people to connect on LinkedIn and see what they talk about and how they interact in specific groups (you can be part of 50 groups on Linkedin). Use Q&A, start a Twitter account and read other people’s  Tweets.

The same way an HR person or a hiring manager will get information about you via Google, you can learn a lot about companies by connecting with the employees online. If you want to learn about a specific country before accepting an international assignment, contact expatriates and locals who live there. Once the contact is made online, try to follow-up by a phone call or Skype or meet in person to share about your needs and how you can also return the favor by helping those who helped you. Do not hesitate to contact people you don’t know. People online are much more open to connect and talk to you even if you are a perfect stranger. Read more about How to Connect With People You Don’t Know 

Step #3 Engage your Connections Through Meaningful Conversations

Once you have an idea of what your prospects’ interests are,  then you can start defining your goals and make a content marketing  strategy to help you connect with the right web audiences. You can use any kind of platforms such as blogs, videos on YouTube, Google + or images on “Pinterest to create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience, Use online content curation tools such as Scoop.it to gather and disseminate knowledge in the topics your audience is interested.

You need to choose carefully your content strategy based on the specific goals you want to achieve. For example, If your goal is to increase you ranking in search engines like Google, then maybe it is a good idea to start a professional blog and comment in other experts’ blogs. Do you want to identify and invite new contacts ? then start a debate in a Linkedin group discussion. Maybe you want to demonstrate your capability to engage consumers online as a marketer ? then build a Facebook fan page and try to attract active followers on Twitter.

Whatever you need to do, be consistent about the image you want to project. For example do not use your personal Facebook  profile to broadcast your personal life. You may use your personal Facebook page to show a more casual image  of yourself but avoid venting your frustrations, be negative in general, don’t share your political or religious opinions and keep private things that are too personal.

Always assume that anybody can potentially see everything you post online and once out there it stays FOREVER !

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How To Increase Your Likability By Guy Kawasaki: Enchantment Infographic

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment:  LikabilityTrustworthiness, Great Cause.

Enchantment - Increase Likability
If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page

Source: http://www.guykawasaki.com/enchantment/

5 Reasons Why Expat Women Make Such Great Networkers

There is no recipe to make an expatriation a great moment in your life but meeting new people from totally different backgrounds in term of culture, profession, religion, social status,  is one of the best things about living abroad. Of course for most people it is really hard to meet new people when moving to another location leaving behind close friends and family.

In general women are good at networking but expat women are particularly good to create brand new relationships with other expats, co-workers or other women.  I lived mainly in Europe, Japan and the United States and each country or region has its specificity but globally here the five main reasons why expat women makes friends with people they don’t know much quicker than people who live in the same place for long periods of time.

1-A sense of urgency: When you arrive in an unknown place the first thing you need is to set up a good medical support: Family physician, pediatrician, dentists, OB/GY, emergency room etc. Expat women usually either don’t know the language, don’t trust the local medical practices or won’t turn to the yellow pages and ads in local newspapers. In most cases it is easier to meet other expat women who can explain the healthcare system and recommend the doctors that speak your language or English. If you have children in  international schools you usually meet people coming from all over the world and feel included more rapidly than if your kids go to local public schools with very few foreigners living in your town. This motivates even the most shy person to ask for help and search the internet for local support groups. I have been doing that for 20 years and I am lucky to be French and lived in big cities like Tokyo or New York where the French expat communities are very active. Even in suburban New Jersey I found such a group of about 100 french speaking families organizing monthly networking events.

2-Expats never know how long they will stay: on average I have moved every three years for 20 years so I have to make friends quickly but this is the hardest part of being an expatriate. No matter how friendly or understanding people are in your local community, they have no idea what you are going through what is called “culture shock”. It can be really frustrating to be ignorant about what other people take for granted and don’t even think that you are not aware of local customs, unspoken rules and habits. It takes a good 6 months to one year even for the most seasoned expat to make really good friends and adopt a new culture. Hopefully for the last 5 years or so, the growing usage of social networking and the internet in general has helped expats tremendously to connect on a global scale. I have made many friends virtually on expat forums, through blogs,Twitter or Linkedin sometimes having virtual conversations for years before even knowing my next destination. I  am always amazed and  thrilled when I finally meet face to face the person with whom I feel emotionally connected already, it definitively helps feeling at home faster.

3-Women are better at nurturing relationships.   With men, when you buy something even a house, once the deal is done, you cannot really count on extras like recommendations for where to shop, a hair salon, gym, schools and children-related topics. For example for the last move I met great american women and good service providers through my local real estate agent who is not an expat but she is such a great listener and connector I can really call her a friend.

4-Great  listeners and communicators.  living abroad makes expat women great listeners and communicators. When you don’t know the culture and the language well, you need to make special efforts to understand what people are saying to you both verbally and with body language. You have to ask questions or rephrase to clarify the messages. You also have to be creative and test various strategies to get yourself heard and become assertive.

5-Natural collaborators: Expat women can be corporate managers, entrepreneurs or stay-at-home moms, the are successful at what they do because they love doing project together. As expats we search other like-minded people we enjoy to be with to accomplish something by combining our talents. A collaborative spirit reign among expats and if you search expat women resources you will see more collaboration than competition.\ even among entrepreneurs such as  expat coaches or cross-cultural trainers.

Being a great networker makes you a better leader, marketer or entrepreneur and an effective communicator to thrive in non-familiar, complex environments.

Are Expat Women Good Friends ?

What do you think ?

Related articles:

How to Network In your Community: Tips For Fresh Expats in America

I previously posted quite a lot on how to create virtual bonds for expats moving to a new place during the preparation phase. Now I am going to share how to meet real people, how to introduce yourself everywhere you can possibly make new friends and get good tips and recommendations for great services in your new town.

Since I just moved one month ago from Belgium to USA, New Jersey, I am going to focus on the American way of  meeting new people and some basic communication “faux pas”. There is also one thing that is very typical American: If you live in the U.S. you are American, no excuse for expats who don’t know the rules!

!- DONT SAY YOU ARE SORRY if you have not offended anyone! I have a bad habit I got from working almost 10 years in Japan to say sorry as an introduction or when asking something at a store. Americans will consider you as weak. I some cases some people will eventually think they can take advantage of you and will give you a real reason to be sorry, especially service providers.

2-BE DIRECT AND COMPLIMENT: Although there are quite few unspoken rules like tipping for example, people in America are usually very straight forward. So introduce yourself first with your name and a “Nice Meeting You”, a firm handshake and a compliment. Say for example, “your hair style is amazing” or “your shoes look really great on you” or whatever is appropriate.  Be sincere though avoid excessive flattering, usually the person will spontaneously give you their best kept secrets about their beauty salon or shops in your neighborhood. In general in conversation, people use a lot of superlatives:  “Awesome”, “Great”, “Fantastic” are the three words I heard the most here. So use them without moderation.

3-TIPPING BEFORE AND AFTER for best service especially if it is your intention to ask something extra or become a regular customer. I put that tip in the networking section as I think this is quite specific and not real usual for some expats like Europeans or Asians. For example, the first day the movers came to my house 2 weeks ago, I was alone with 6 men and they were quick to say that it was impossible to move the sofa that was already in the house because it was not their responsibility in case of damages blah blah blah. So the first day, the sofa was not moved. Then at lunch they asked if I knew a restaurant that will deliver food at my house. I search on the internet a couple of options including the classic Pizzas and Chinese. Then they chose a place for take-out. I drove the boss to the restaurant and he told me he forgot his wallet and if I could lend him 50 bucks, I gave them to him and back at home he gave my money back. So far I did not know that I was guilty of major “faux pas” : #1: if you ask extras, give some money with your request, cash is king! #2: I should have paid the food, I thought providing plenty of fresh drinks was a nice thing to do but I did not get that they did not care about the food as long as I paid for it. As a result, with my “I am sorry”, my first day unpacking was quite tough. I only got those clues on the evening after discussing with my husband. So next day my husband gave the money to the boss and told him I will pay for the food and the movers became zealous!  I went to the Burger King for the first time but there the guy who served us refused my tip saying he was the boss !  Quite complicated ! Tipping is mandatory in restaurants, taxis etc. as service is not included in the bill as it is in most European countries. As a rule  give 15% to 20% if you found the service was good, 25% if excellent. Get a free tip calculator App for your iPhones, iPads or Androids.

4-BE A MEMBER OF YOUR LOCAL YMCA. YMCAs are not only providing sports facilities, fitness classes or swimming pools for adults  and children at affordable prices,  you will also find a lot of activities supporting the local community. For example our  Somerset Hills YMCA is offering career forum and a Toastmaters Club I believe is a great place to build confidence in your networking skills. YMCAs are rooted in Christian values but people from all faiths and social status are members. If your children are going to the local public schools, this is a great place for them to meet friends and for you to meet their parents. I already met two women there very nice with kids same age and same grade than my son.

5- JOIN LOCAL SUPPORT GROUPS. If you want to meet in person other expats or people who share your interests search Meetup by key words and by distance from your home. Meetups are well developed in the USA and you will find everything and anything. Check also your local newspapers, register to the library and search for more on Linkedin groups or Facebook pages.

In America people are very casual and easy to talk to even perfect strangers in the street. So don’t be shy, I guess America is the easiest place to learn how to network effectively both for personal and professional reasons.


My Clients Are Not On Twitter Should I Tweet ?

Image representing Twitter as depicted in Crun...

Image via CrunchBase




If you want to learn why and how people use Twitter there is a small  but very relevant conversation on the Linkedin group  Social Media Today (to read discussions you must join the group, just click on the previous link ).

The  Original Title of the Discussion is :

“My clients are not on Twitter should I continue to tweet to build my online reputation ?”

I wanted to share what I received from 62+ comments with very great insights, interesting perspectives, advises and other tips that convinced me that I should continue  to be active on Twitter.

Here  some answers

  • How do you know if your clients are not on Twitter ?
  • Maybe your clients are not on Twitter now but they will be
  • Twitter is better than sending emails to reach your target audience
  • You can learn key trends
  • You can meet experts who share their knowledge for free
  • You can make friends, meet partners and create JVs

You can also read this Linkedin group discussion directly if you are already a member:  http://ht.ly/2SIC2 .

For those who could not find the group on Linkedin click Social Media Today . Here an overview of the group:

Social Media TodayBecome Part of The Conversation… Up Your Game And Join The Web’s Best Thinkers on Social Media and Web 2.0, Owner: Jerry Bowles | 30,827 members


See you there



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