Tag Archives: Twitter

Social Media Usage Across Cultures


Anne Egros, Global Executive Coach:

Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Originally posted on Anne Egros, Intercultural Executive Coach:


With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five  main driving…

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Get A Personal Brand Assessment On Twitter Using Twylah


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You Are What You Post  Online !

If you are looking for a job or you are starting a business, it is time to consider Twitter to build your personal brand. If you are already using Twitter for building your reputation online, it’s time to look at the value of your brand.

Based on the frequency and date of your tweets, Twylah creates a dynamic, engaging, navigable website of your Twitter content, organized by topic.

Have a look at my page : http://www.twylah.com/AnneEgros

Most recently Twylah has launched a “Brand Assessment and Action Plan” to understand how your tweets are aligned with what you want to be known for, in other word with your personal brand.

  • Is your Content Focused ? Choose the right key words for the rig audience
  • Are You Consistent ? Maintain visibility requires you to tweet frequently about  your top brand messages
  • Is what you post has resonance ? You have high resonance when your content fits your target audience

Watch the video from Eric Kim, CEO at Twhylah for more details:

I also discovered WeFollow, a utility created by Digg creator Kevin Rose that helps users find online experts  who have same shared interests providing you a source of relevent content for your brand.

What Do You Think About Twitter To Build Your Reputation ?

Are You In Control Of How You Spend Your Time ?


Anne Egros, Global Executive Coach:

Are You In Control Of How You Spend Your Time ?

1-What have you done since you read this article ?

2-What tips did you find useful ?

3-What other strategies did you use ?

Examples of what I did for saving time for my business:

I tracked my time on Social Media Platforms and concluded:

#1: I spent too much time learning about Facebook pages and other social media tools in details, now I know more than enough to be able to make a distinction between what works and what don’t  and more importantly I have now in my network a bunch of very good social media experts and online marketing professionals I trust whom I can use for myself or recommend to my friends and clients.                             

#2: Time zones and geography: To be effective I have to post when my clients are active on the Internet. I learned how to use some automatic tools that post for me when I sleep on Twitter for example but it was not really efficient. I also dug deep into cultural preferences and clearly saw that Facebook was not used for business in most of my target countries but used for casual family and friends contacts.

#3: Linkedin authorize you to follow 50 groups (and more if you use sub-groups), I found this is way too many, so I just kept the groups but stopped all the notifications by email. That way I don’t have too much distractions in my inbox. I also leave some groups and join others based on my interests at a specific moment. 

#4: Use Email Filters and Folders. I try to automatically put incoming emails in folders by topics or people. I have one  for all notifications from Facebook, one for Twitter and one for each client or important people, one for blogs and newsletters I follow etc..

#5: I started to use Scoop-it a magazine-like curation tool that help me keep interesting articles that stay there so I can search certain topics and save me time when I need to write an article or a blog. It is better than Twitter for that purpose.

#6:Un-following  people on Twitter:  I am using “ ManageFlitter to eliminate accounts I followed in the past that are no longer active and I want to focus on people who share my interests.

                                                                                                                                               

Originally posted on Anne Egros, Intercultural Executive Coach:

Are you always busy, yet not finishing all you want to do or enjoying the way you spend your time ? Time is the most precious asset we have that once spent is lost forever, unlike other precious things we may lose such as money, a job or even love, as we can always replace them. So why most people don’t think about time as an investment and don’t choose wisely how to spend it  as they do about their own money ?

Most people have to go to work because they need money for their families to buy food, clothes and have a roof over their heads not because they love their jobs. Ironically, for money we trade most of our waking hours, minimum 5 days a week for 40 or 50 years, giving away our youth and often our health, until we are too old to enjoy activities we really love…

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How To Network Like A Pro!


What is the Definition of Networking ?

net·work·ing, noun”:

Definition:

  1. The exchange of information or services among individuals, groups, or institutions; specifically : the cultivation of productive relationships for employment or business
  2. The establishment or use of a computer network

If you are mastering the art of networking the classical way, involving in person meetings, business cards  and phone calls,  then you know how to turn contacts into connections that will help you get your next job or win your next business deal. Right ?

WRONG !  

If you are a great connector and know how to make the most of your connections through traditional in person conversations, it is not enough anymore. If you don’t know how to use social media to engage people on a personal level by being part of online communities such as Linkedin, then you are simply out of the networking game. Since 2004, when the term social media was first used, people want to do business with people they trust and share similar interests beyond work but without necessarily being in some kind of physical contact via phone, video-conference or in person.

In the digital age, aka, the internet world, you cannot be a networking pro if you don’t know how to leverage your online presence to attract the right people who will help you reach your professional and business goals as well as your personal projects.

I think today, even the most stubborn executives admit they need some kind of presence online, they might no become social media artists,  but they know that personal branding is not a buzz word and actually it is a pretty old concept that first appeared in 1997 in an article published in Fast Company Magazine, from  management guru and author Tom Peters:

“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” -Tom Peters

If you want to become a more confident and engaging person to establish effective relationships both online and off-line, start following those 3 steps:

Step #1: Create A Brand Called “ME”

What makes you unique ? In a global economy in crisis, every job seekers and businesses must differentiate themselves to stand out of the crowd. The only constant today is change and very fast change in our highly connected global world. To win the global war of talent you need to know who knows you and how you are perceived. What is your reputation online? Are you in control of what people find when they Google “your name” ? What is your unique value proposition ?  Do you know what your competitors have to offer ? What gives you a competitive edge ?

In a previous post “Me Inc, Brand Yourself and Find your Ideal Job”I have listed the five steps to help you build your personal brand .

The materials to build your brand can be identified through the same process of strategic planning used to market products or services. Make a “SWOT” analysis starting by various assessments of your core personal  values, the principles that guide your life, your life purpose or mission, your vision, what are your strengths, weaknesses ? In which environment do you thrive ? What is the type of boss or ideal client you want to work with ?

It is important to be really YOU, authenticity is key, don’t try to be someone you are not but discover who you really are using tools that uncover hidden talent and what intrinsically motivates you.

For more in-depth understanding of personal branding  I recommend you to connect with Dan Schawbel recognized as a “personal branding guru” by The New York Times and author of the #1 international bestselling career book, Me 2.0: 4 Steps to Building Your Future.or how to build a powerful brand to achieve career success. Check his Personal Branding Blog too.

Step #2: Identify Who Is Your Audience

It is tempting to be everything for anybody and everybody but this doesn’t work. As the leader of your own brand you must inspire the people you want to attract. What is it about you that is appealing to people who want to buy from you or hire you ? You need to change shoes and imagine being in those of your potential customers/employers. This is very important because the way you package your experience in your resume or select social media platforms depends on how your audience is listening and communicating about their professional and personal  interests.

If you want to learn about your target audience, start LISTENING first : search  key words used by people interested by your expertise and thought leaders.  Invite those people to connect on LinkedIn and see what they talk about and how they interact in specific groups (you can be part of 50 groups on Linkedin). Use Q&A, start a Twitter account and read other people’s  Tweets.

The same way an HR person or a hiring manager will get information about you via Google, you can learn a lot about companies by connecting with the employees online. If you want to learn about a specific country before accepting an international assignment, contact expatriates and locals who live there. Once the contact is made online, try to follow-up by a phone call or Skype or meet in person to share about your needs and how you can also return the favor by helping those who helped you. Do not hesitate to contact people you don’t know. People online are much more open to connect and talk to you even if you are a perfect stranger. Read more about How to Connect With People You Don’t Know 

Step #3 Engage your Connections Through Meaningful Conversations

Once you have an idea of what your prospects’ interests are,  then you can start defining your goals and make a content marketing  strategy to help you connect with the right web audiences. You can use any kind of platforms such as blogs, videos on YouTube, Google + or images on “Pinterest to create and distribute relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience, Use online content curation tools such as Scoop.it to gather and disseminate knowledge in the topics your audience is interested.

You need to choose carefully your content strategy based on the specific goals you want to achieve. For example, If your goal is to increase you ranking in search engines like Google, then maybe it is a good idea to start a professional blog and comment in other experts’ blogs. Do you want to identify and invite new contacts ? then start a debate in a Linkedin group discussion. Maybe you want to demonstrate your capability to engage consumers online as a marketer ? then build a Facebook fan page and try to attract active followers on Twitter.

Whatever you need to do, be consistent about the image you want to project. For example do not use your personal Facebook  profile to broadcast your personal life. You may use your personal Facebook page to show a more casual image  of yourself but avoid venting your frustrations, be negative in general, don’t share your political or religious opinions and keep private things that are too personal.

Always assume that anybody can potentially see everything you post online and once out there it stays FOREVER !

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Are You The Invisible Man ?


Invisible ManAre you looking for a job and getting sick reading about personal branding, getting advises on “how to stand out of the crowd” or people talking about how to engage your target audience ? Worst do you get irritated by stupid buzzwords like “niche” or “influence” ?  Well if this is the case you are not alone:

According to the US Department of Labor, The number of unemployed persons in the United States is 12.8 million in February 2012. The unemployment rate held at 8.3 percent. In Europe,  France and Italy have 9.7 and 9.3 % respectively and Germany 6.3 % (data January 2012 from U.S. Bureau of Labor Statistics

For sure the economy is tough but people who find a job nowadays are those who know they cannot be average, they know themselves very well, they are able to tap into  every single experience they have to identify how and why they can be competitive,  what skills they have or need to acquire that are in high demand.  But it is not enough, the reality is:

If you are not visible online you are essentially invisible when it comes to being found by anyone who might be looking for someone like you.

The paradox of the current jobs economy is if unemployment seems awfully high, more and more employers are complaining they can’t find the talent they need. In September 2011, The Economist published a special report on the future of jobs called “The Great Mismatch”.The paradox is that in some sectors it is hard to find good talent .

So I am sorry for job seekers who don’t get it, but you need to work hard to become highly visible in a positive way, use personal branding tools and inbound marketing techniques to “sell” your unique talent and value to a specific group of people who are willing to hire you and not your competitors.

Since I started using social media about 10 years ago via Linkedin, blogging then Twitter, Facebook or today via Pinterest,   I know successful professional people don’t wait to be laid off to build their personal brand and attract people to grow a solid network of connections both online or off-line. Executives have now realized they need a personal brand online too as they are not immune to being laid-off. Even presidents like Obama or Sarkozy use social media like Twitter for their election campaigns in the US and France this year.

If you choose to remain invisible, Linkedin made a search on 135 million profiles and listed the top 10 buzzwords used in United States in 2011 . Use them if you want to be boring, average” and ignored:

  1. Creative
  2. Organizational
  3. Effective
  4. Extensive Experience
  5. Track Record
  6. Motivated
  7. Innovative
  8. Problem Solving
  9. Communication Skills
  10. Dynamic

If you want more inspiration to avoid being identified by intelligent softwares used to scan online resumes, try to add the Top 10 overused buzzwords in LinkedIn Profiles in the USA – 2010

  1. Extensive Experience
  2. Innovative
  3. Motivated
  4. Results-oriented
  5. Dynamic
  6. Proven track record
  7. Team player
  8. Fast-paced
  9. Problem solver
  10. Entrepreneurial

“Personal branding is about building a credible online presence that reflects our unique style and values and carves a niche for us personally and professionally on the Internet. Inbound marketing is about generating quality content directed to your target audience. Oscar Del SantoPersonal Branding & Inbound Marketing: Why the Mix Works

You cannot build a personal brand overnight,. it takes time and it is hard work, much more harder than writing a perfectly boring resume. All you have to do for that  is to make an extensive list of all your diplomas, each experience, even when you were a scout, your skills and most importantly ignore what your potential employers need and what your competitors do. Then you will be sure to never get noticed and remain invisible.

START BUILDING YOUR PERSONAL BRAND BEFORE YOU NEED TO

Related article: Invent Your Future Job:  Be Unique, Be Social, Be Global

2012 – The Year Social Media Bubble Will Eventually Burst | Smedio


Today I liked this article from Douglas Idugboe, Digital and New Media Marketing Strategist,because it is clear and has no technical jargon.

If you are a non believer comparing social; media today with the 2000 dot.com bubble burst,  here some numbers that helps put things in perspective :

To reach, the 50 million users mark,

  • Radio took 38 years
  • TV took 13 years
  • Internet took 4 years
  • Facebook took less than 6 months

Read More here: 2012 – The Year Social Media Bubble Will Eventually Burst | Smedio.

How To Increase Your Likability By Guy Kawasaki: Enchantment Infographic


Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment:  LikabilityTrustworthiness, Great Cause.

Enchantment - Increase Likability
If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page

Source: http://www.guykawasaki.com/enchantment/

Is Someone Stealing Your Time ?


The answer to that question is YES and most probably the person is YOU!

For small business owners like me Internet is really a double edge sword. I have access to people from all over the world and get my business ideas and clients mostly online. I am really enjoying learning about what makes my clients wake up at night, their issues and hot topics in their industries. I spend a fair amount of time managing my emails, paying bills online, read many magazines and articles and participate actively in online group discussions, writing articles and testing new marketing tools.

If you use your time instead of paying someone to help you create your social media content for example, it is easy to fell into the trap of wasting too much time online on non-important activities and get distracted. You need to be conscious about  how you spend your resources and time is your most precious asset. It might be difficult to calculate a ROI on your time spent on each online platform but you need to have a social media strategy (WHO to target, WHAT to say , HOW to communicate and HOW to measure the impact of your efforts.) you also need a good discipline and effective time management tools.

The frontier between professional and private usages of the internet is becoming more and more fuzzy with the development of social media and mobile technologies,  As a consequence it is becoming harder and harder to stay focused on the bottom line and multitasking is decreasing productivity, tremendously.

People compensate partly by working longer hours but this is not sustainable in the long run especially if you become sleep deprived. Employees from small or large organizations are increasingly facing similar issues in time management.

How Do You Manage Your Time Online To Be More Effective ?

Here the seven habits I have already implemented:

1-I do not switch my computer on in the morning before I clean my desk and make my “to do list” for the day on a piece of paper.

2- Doing first things first: I focus on what is important and urgent first: pay the bills on time, shop, cook, clean before I make any contact online unless it is part of my to do list

3-I allocate time to spend on each social network and best timing to reach my favorite friends and target audience,

4-I use a timer to control my time online: Better spend 15 minutes 4 times per day (every 2 hours or so) than one hour at once except when I am blogging or working with clients.

5-Make sure  I spend 80% of my time planning, reading and sharing content that  brings value to my specific audience.

6-Allow me to spend 20% of my time online for fun: chat with friends, share funny videos or quotes, put serendipity at work.

7-Use tools to save time without losing interactivity as nobody likes talking to robots, so I follow people manually but use Buffer.com for example to send content while I am sleeping since my audience is living worldwide.

Klout Score: Content Is Key !


There are sure ways to lose your audience’s trust and patience on social media: making noise and becoming lazy, stopping creating educative or entertaining content and boring people with self-selling monologues.

A lot have been said about Klout  the “standard” for measuring online influence. I am not an expert to understand how the algorithms work to calculate your Klout score but it measures influence based on your ability to drive action by creating content or engaging others in conversations. The Klout score uses data from social networks such as Twitter, Youtube, WordPress, Linkedin, or Facebook.

Even if you don’t want to, everybody who is active on social media has a Klout score.  You may choose to ignore it but if you are a small business owner your clients may take it very seriously.  If you are a self-proclaimed expert in SEO, website designer or social media guru you need to be recognized as an expert with a low klout score people might doubt you have the capability to do a great job for improving their online presence and social media marketing.

If you are a business consultant or a coach, your Klout score may be interpreted to judge how well you can help your clients by using the latest internet tools available to reach their goals. For example help them learn what works and what doesn’t for their particular needs such as marketing their services or building a personal brand and assisting them in job search.

Hopefully, most people don’t use Klout alone to evaluate your skills or capability and your ranking on GOOGLE when people search your name or business is much more important as 99% of people will search information about you via Google (check my post : If You Don’t Show Up In Google, You Don’t Exist. and take the the test.

Klout is not only a number, it helps you identify people who are experts or at least are engaging people in certain topics. You can survey what are the trends in your sector or build your expert image and brand by publishing specific content people read and talk about on social media. For example Harvard Business Review (http://klout.com/#/HarvardBiz) is influential about Management, Business and Economics. Klout thinks I am influential about Coaching, Business, Culture.

Can I cheat my Klout Score ? YES ABSOLUTELY ! Klout is not a science and you can artificially pump up your Klout score by following these advises: How to increase your Klout Score in 9 Easy Steps  The problem with following those tips is that it takes as much time as making great content and you will fool nobody after a while if you are just a boring noise maker and a spammer.

My recommendation is: don’t be obsess by your Klout score, it is just a statistic tool. Nobody will trust you based on your Klout score only, you know the saying : there are  lies, damned lies, and statistics !  You will drop points faster than you gain them if you stop being connected during weekends or vacation which I recommend you to do. Don’t be a Klout addict,  what counts is using Klout as a tool to benchmark yourself against yourself. What did you do or say that increased your audience engagement ?  How much business do you get via social media ?  What topics are hot in your fields ? Are you perceived as an influencer ?  Overall Klout helps you define a sound content strategy.

Agree ? Don’t Agree ?

Related articles:

5 reasons to worry about your Klout score, as social influence comes of age.

Do you have Klout? Or could you be out of the running? (rogueloguevogue.com)

How Long Can You Really Stay Offline ?


Some chicken, pork and corn in the barbeque

Image via Wikipedia

Starting last Saturday and finishing Monday May 30 was memorial weekend in the US. Beside parades and various celebrations, for many Americans it is also the first day of “summer”. Community pools open, people start  BBQ parties and de-winterize their sprinkler systems.

Most of my readers are living in the US, yet Monday June 30, my blog had a record in term of number of people who visited and read posts. So people where either connected through their mobile devices while eating some chicken wings grilled on  the barbecue  or just craving to read news, blogs, Tweets on the internet and social media after 3 days offline.

A lot has been said about  “Ttwitterholics”, “Facebook addicts” and compulsive usage of social media in general. I admit I am hooked on social media but I am not really addicted just sometimes I am so in the “flow”, see my previous post: Do you work too hard ?, that I forget the time and may be late to prepare the dinner for example.

So how long can you stay completely offline? I will be very curious to get your answers. I can spend 3 days included in a long weekend totally off , not writing or RT anything and check only emails for less than 30 minutes per day during vacation (one or two weeks in a row).

I don’t have TV, so instead of staying more than 2.5 hours on the couch passively watching news, commercials and celebrity shows, I actively “pull” information from the web, have serendipitous conversations with perfect like-minded strangers or customers and potential partners. Many of my friends and probably people I meet frequently on the internet see me posting  everyday on Linkedin , Twitter or FB, which are the main platforms I used. People might think that I have nothing else to do beside being active on the internet.  I am on social media mainly for work. I am an expat small business owner so using internet is my main marketing strategy to keep it afloat as a portable career when I am transitioning from one country to another.

Here the average time I spend daily on social media activities ( I excluded the time spent checking emails and online business like coaching clients or getting professional trainings)

  1. Learning: (1.5 hours) almost everything and anything and trends on my fields of expertise, mainly through reading blogs and Tweets.
  2. Engaging :(2.5 hours) with existing or potential customers by writing posts in my blog, interacting on LinkedIn, Skype and Twitter.
  3. Relaxing (less than 1 hour) by sharing funny YouTube videos on Facebook or commenting on  friends’ walls.

A recent Nielsen survey shows that the average American TV consumption is  very high (141 hours per month) : which is more than 4.5 hours/day ! While according to Nielsen internet is used for an average time of 68 hours per month (at home and at  work).

So while I do not hear about TV addiction a lot compared to social media one nowadays, I am not spending more on the internet than the average American on TV ! In addition, I don’t have withdrawal symptoms when I cannot access to the internet  and don’t yet use mobile technologies to connect to social media.

What about you ? How much time do you spend on the Internet ? Can you stay totally offline for one or more days?

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