The ability to develop both personal and professional networks across borders, establishing trust and cooperation globally is not only the recipe for business success it is a survival strategy for each individual who wants to survive the current economic crisis.
So, If your company is sending you to another country, if you have to lead and build credibility across cultures or deal with clients overseas, what should be the skills required for global business effectiveness?
Beyond the traditional intercultural and interpersonal communication skills, today leaders face a much more complex world than their pairs and mentors.
For example, the explosion of free information available on the internet is overwhelming. Companies are often requiring that you stay connected 24/7 with technologies like Blackberries and you cannot resource yourself. Your kids, your employees, your employers (present and future), your clients and your competitors are on Facebook, Myspace, Linkedin, Twitter or Utube to name a few social media, creating a level of intimacy with anybody on the planet and sharing personal information. By the way, everything you said on the web yesterday or 15 years ago when you were a teenager will stay on the web forever if you like it or not!
I see personal branding the ultimate marketing strategy for companies, the individuals are the media and effective global leaders must know how to create this type of cyber-intimacy with teams, clients and other stakeholders. Your personal communication and leadership strategy should be aligned with your vision and everything you do on the internet has to be consistent with your personal brand. and evolve as your brand mature.