Anatomy of a False Networker


Thanks Terry for the article

I think that certain people have not noticed yet that there is a dramatic change in the way customers get information on products and services. There is huge shift from classic mass media communication to social media where the media are the people. A brand or a company reputation can be built or destroyed in second and at a global level just by the individual power of word of mouth. Networking has change the same way, you need to initiate meaningful conversations on line or face to face, look at what you have in common with your potential customers and bring information they value. Offer them to try your services and give them platforms to let them vent their frustration or getting their praises. Use online forums, blogs or other Facebook groups depending on which media your ideal clients use. Read more here…Anatomy of a False Networker

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