In digital media, the cost to publish a message is almost zero and it is accessible to the entire world in instant time. Yet everything you write will leave a permanent digital signature about who you truly are.
Here some tips I have learned as a non-professional writer in social media:
1-First start with the end in mind : What does it mean for you to publish online printed contents? Are you prospecting new ideas? Do you want to know what your customers’ interests are? Do you want to send a marketing message? Who are your readers? Which social media to choose? Does it matter if English is not your native language? Those questions must be carefully investigated before you even write the title of your post.
2-Your title is more than what you think, it is a promise you make to your readers that they will find content that is informative, insightful and speaks specifically to them. Be careful on how you phrase your title, in less than 5 sec, the reader will not only choose to read the article body or not but it will build a trust relationship with your readers because you gave what they expected from the headline.
3-Don’t trick your readers: On Linkedin groups for example, if you start by a question, make sure it is a real one and that the readers will start exchanging opinions and share different perspectives. If it is not a genuine question but a selling pitch in disguise, then people will feel it and usually the discussion is not going very far, bottom line: mistrust and waste of time. Another way to have people participating in converstaions is to give away som of your expertise and knowledge with the “How to” and “Tips ” types of articles.
“Print media contains its own ‘body language,’ with the power to make or break a connection.”
This quote is from Jenny Davidow who wrote a great article : “Discover Body Language in Your Printed Words” She says that you are constantly sending messages about your true thoughts and feelings whether you are using words or not. Your written words convey as much about you as your body language: posture, smile, and voice tone.