Book Review. Switch: How to Change Things When Change Is Hard

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Change is at the heart of innovation say Chip and Dan Heath  in their new book, Switch: How to Change Things When Change Is Hard.

At the core of the innovation process Chip and Dan Heath describe three main components:

a-Provide crystal-clear direction: I agree and think that ” Innovation is creativity with a purpose”. However  setting smart goals is not that easy when it is about creating breakthrough thinking. Setting metrics for example, do you measure creativity by the number of big ideas produced ? or do you calculate the ROI of innovation by [Revenues from new products/R&D expenditure] ?  For marketers using  social media, is it by the number of followers or fans or clicks? I think trying to quantify creativity is killing it because you tend to see in data what you already know. I believe that projects managed with a clear relation to market needs have more chances to succeed than a pure creativity driven  team without purpose.

b-Find the motivation: I already shared this in my  previous posts: People should feel good, have intrinsic motivation, be empowered,  confident, get acknowledgement and encouragement.  Failures should also be accepted as part of the innovation process.

c- Clear the path: provide the best working environment and technology, automate what can be automated to have more time for creativity activities. I also think it is important to train people on how to listen effectively, use a couple of objective internal and external coaches to avoid prejudices, bias and groupthink.

Most companies won’t be as innovative as BestBuy who created a “ROWE” Result-Only-Working -Environment or Zappos but it helps to have a clear vision of what  innovation means for the organization and communicate to all employees what are the  expectations from the top management.

About Anne Egros

Zest and Zen is a blog about Expat Life Challenges, Global Leadership, Intercultural Communication, Health and Wellness, Nutrition, Change Psychology, Life Transitions
This entry was posted in change, creativity, Executive Coaching, innovation, switch. Bookmark the permalink.

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