How Mature Consumers Will Change The World

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This article is based on a research conducted by Mc Kinsey on French consumers and published  in  HBR :

Mature consumers will impose pressure on consumption growth and dramatically change the consumer landscape.

At 50+ we can now consider that we are starting living our second life. At that age we usually have enough wealth, still healthy, sexy and many “seniors” that age  look for radical changes in their lives when they reach that magic number.

Yet In the corporate world people who reach that age are considered obsolete, non adaptable and waiting for retirement. This is not true anymore and like the Gen Y starting their career now, 50+ are looking for exciting lives, adventures, entrepreneurship, green or humanitarian causes worth to spend their time, energy and money.

Those mature consumers will choose brands they love, they will be more and more sociable and connected by using the internet and other instant communication tools at the speed of global changes in the world village.

About Anne Egros

Zest and Zen is a blog about Expat Life Challenges, Global Leadership, Intercultural Communication, Health and Wellness, Nutrition, Change Psychology, Life Transitions
This entry was posted in Executive Coaching, Global Economy, Social Media, switch and tagged , , , , , . Bookmark the permalink.

1 Response to How Mature Consumers Will Change The World

  1. FutureExpat says:

    Interesting. As a 50-something American, though, I’m not sure we “have enough wealth” after the events of the last few years. That’s why so many of us are planning to leave the US for countries where our retirement dollars will stretch a lot farther.

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