The Boomer Boom On Social Media

Baby Boomers Haven

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Few months ago Mashable. com  posted :

Why Your Grandpa Is on Facebook ? “Old people” on Facebook: They couldn’t beat it, so they joined it

So by now,  you have probably noticed that  the Baby Boomers are the fastest-growing demographic on social media, especially Women 50 and older.

More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research. Reuters Life

So, who are those Baby Boomers turning 50  in 2010 ?

Look at those  13 celebrities who are turning 50 in 2010 such as  Hugh Grant or Antonio Banderas and what about those sexy stars 50 and older like Sharon Stone or Madonna? Definitively not the look of  my grandpa or grandma !

So the Baby Boomers characteristics are :

  1. Age:  46-64
  2. Represent 40 % of the adult population in the USA
  3. Represent the wealthiest  and largest market segments in the USA, UK and Australia.
  4. Control 60% of the discretionary spending in the US
  5. Own 77 percent of the U.S. assets in their name.
  6. Own 80 percent of the U.S. savings dollars in their name.
  7. Women live longer than men , so the women 50+ represent 52 percent of the total population of  Baby  Boomers

According to the latest survey by AARP on social media usage by boomers 50 and older, social networking is becoming more and more of everyday life of Americans 50+ and specifically the Boomer demographic.

  • Two out of five (40%) adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet.
  • The majority of those 50+ who access the Internet do so from a desktop computer (57%).  One-quarter use a laptop (26%), 4 percent use smartphones/blackberries, 4 percent use mobile phones, and one-quarter (27%) do not access the Internet.
  • Approximately one-quarter of all those 50+ use social media websites (27%) with Facebook being by far the most popular (23%).

Boomers not only spend more money in general, they also tell others about their experiences more often. They are typical word-of-mouth customers and are the most wiling to share their experiences online.

According to,  Social media, Boomers are using social media  to help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers” .

I am myself a late Baby Boomer, not yet turning 50,  but I am very active on LinkedinTwitter and more recently on  Facebook.  I have seen a switch on Linkedin : more and more global executives 50 and older are making a profile and participate in discussions.

On both Linkedin and Twitter Boomers are often  “activists”, willing to make new connections with like-minded people for their personal and professional networks.

Facebook remains #1 for sharing news with friends and family, but as it  is including more and more connections  with Twitter and other platforms, a growing number of  big  and small companies use Facebook to gain insights about their customers and to provide  information about their businesses through Facebook’s fans pages

About Anne Egros

Zest and Zen is a blog about Expat Life Challenges, Global Leadership, Intercultural Communication, Health and Wellness, Nutrition, Change Psychology, Life Transitions
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