Who Are The Most Attractive Companies For A Global Career ?

At IBM, the notion of being ‘global’ isn’t just a tag phrase – it’s the ability to engage people at every level to work effectively together across different countries, time zones, languages and cultures – Ron Glover, Vice President, Global Workforce Diversity.

As the economic downturn continues, ensuring that employees are engaged is crucial to keep workplace morale and productivity high, according to Watson Wyatt, a leading global consulting firm. The highly engaged employees tended to be the top performers by far, and had significantly lower levels of absenteeism (Watson Wyatt’s WorkUSA Survey, Feb 2009).

Globalization and innovation are key drivers for recovering from current  financial crisis and get a stronger economy.  Global managers work across a vast range of boundaries such as cultures, job functions, locations and time. Working globally and building a global career requires specific strengths, skills, attitude, experience and emotional intelligence. One very important thing is to understand the challenges of living abroad or the impact of frequent travelling if you work domestically as a global manager. Not everybody can adapt to being  24/7 connected to the global work flow and accepting the impact on personal and family  work-life balance. In  addition, you must find the right global organization that really put employees and global talent development first. Read everything you can about the corporate culture, diversity programs and any clues from insiders that will help you discover if there is a match.with your personal values and skills.

Before looking for a match, you need first to investigate what value do you bring to global companies?  for example, which language do you speak ? What are the list of countries you are interested in and why ? You cannot say I want to work in “Europe” if you don’t know which countries you want to go. There is no such thing as a country called “Europe” each country of the union have their own language, laws or business etiquette. So be specific both on your destinations and the types of work you can do that add value to the company or training to reach the required level. See previous post “How To Start A Global Career ?

The World’s Most Attractive Employers 2010 study by Universum, “the employer branding company”.

130,000 students at top academic institutions chose their ideal companies to work for. This is the first global index of employer attractiveness and highlights the world’s most powerful employer brands, those companies that excel in talent attraction and retention. The global rankings are based on the employer preferences of students from Brazil, Canada,China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and U.S. Being an attractive employer is critical to keep a sustained competitive advantage.

1. American multinationals increase their lead over the rest of the world.

2. Employer Brands decoupled more and more from Corporate Brands.

3.Companies that help talent develop the me-brand are more attractive.

4.Perception of industry and brand are interdependent.

I selected in this article the top three trends and best business practices shared by successful global companies and 2011 FORTUNE’s 100 Best Companies to Work for®

1-Employees First, Customers Second

No happy customers without happy employees. The Indian company HCL Technologies, which specializes in IT services, decided to put its employees’ satisfaction and personal development at the heart of the company’s vision. In five years, this vision has allowed the company to secure the loyalty of its employees, triple its revenues, increase productivity and customer satisfaction, and reinforce its image. Today, HCL Technologies is the leader of its sector in India.(Sodexo, September, 2011).

Zappos ranks # 6 in Fortune 100 best company to work for and it is not a surprise that Tony Hsieh who built Zappos put his people first, at the center of the company’s core values.  Read more about The Zappos Case: Can We Get Both Happiness And Profits ?

2-Go Green

A green outlook can help firms attract and retain talent, according to the British Council for Offices (BCO).Paul Edwards, chair of the BCO’s Environmental Sustainability Group, said that a new generation of environmentally-conscious employees is having an influence on businesses. “I think younger people these days understand environmental issues a lot more, so to attract and retain talent, companies are seeing a need to deliver on the environmental promise,”

Many large global companies have implemented eco-friendly and more sustainable business practices. Bank of America for example is proving that eco-friendly operations can coexist with business growth. Bank of America runs an internal recycling program that recycles 30,000 tons of paper each year, good for saving roughly 200,000 trees for each year of the program’s operation. The company also offers employees a $3,000 cash back reward for buying hybrid vehicles. Read more about the top 25 big companies that are going green. 

3-Empower Champions

►Encourage people to be creative and imaginative

►Tolerate mavericks with creative ideas

►Promote lots of tries and be willing to accept failures (most ideas don’t pan out)

►Use all kinds of organizational forms to support experimentation (venture teams, task forces, and individual champions)

►Make rewards for successful champions and global winning teams large and visible


Related articles


  •  Are you Interested in global business management ?

  • Does your company asked you to become an expatriate but don’t know if it is the right choice for you ?

  • Do you want to live abroad for a better life-style ?

Email: aegros@zestnzen.com or Call me on SKYPE: AnneEgros


About Anne Egros, Executive, Career and Expat Life Coach

Zest and Zen is a blog about Expat Life Challenges, Global Leadership, Intercultural Communication, Health and Wellness, Nutrition, Change Psychology, Life Transitions
This entry was posted in Executive Coaching, Global Economy, Global Executives, HR Management, innovation and tagged , , , , , , , , , , . Bookmark the permalink.

4 Responses to Who Are The Most Attractive Companies For A Global Career ?

  1. Pingback: Beyond Motivation: How to Engage Employees To Boost The Economy « Anne Egros, Global Executive Coach At Zest and Zen International

  2. Paul Morin says:

    Anne, an interesting and informative post, as usual. It seems some companies just “get it” and others don’t. The importance of having happy, engaged, challenged employees cannot be over-emphasized! I thought it was interesting that IBM was one of the companies quoted above, as they are clearly one of the companies that does “get it”. A friend of ours just moved here to get married to an American. She’s an “IBMer” and came here from a European country. Once the wedding was over, she was quickly able to plug into the IBM network and look for her next position. She has been welcomed with open arms, as IBM has already invested a lot of money into training her well and wants to continue to put that investment to good use. There is a real sense of community among IBMers. Some would call it tribalism. [BTW, have you read Tribal Leadership? It’s an excellent book that I highly recommend.] But whatever you want to call it, it seems to lead to companies that can sustain success over a long period of time, across all kinds of geographies. Thanks for an interesting, thought-provoking post. Paul

    • Thanks Paul for sharing the story about IBM, very good example of best practices.
      Putting employees first is actually not new and it is so intuitive that I don’t get why companies who spent a fortune to send great people for expatriation do not protect and nurture their most valuable “living” asset : people. When I worked for Henkel with HQs in Dusseldorf, Germany, talent management was taken really seriously in 2000 and as a new regional business manger in APAC , I got great training and coaching for team building as well as individual executive training at University of Michigan. Now that I have coached quite a significant number of individual managers and executives, I would like to be part of a a global talent management team for such great companies like IBM.

      • Dr Arvind Mishra says:

        Hi Anne

        Its nice to see such a thought provoking subject . I agree with many of your views and Paul’s example.In my opinion whats an organization and company really speaking.Its not brick and wall that makes an organization world class but it people and the policy they follow. Some times i feel why an organization grows during certain time only and not consistent.There are definite reasons for this and we all know. There is a saying in India’ a man is known by the company he keeps’. This company meaning can be different too. But if its relates to an organization then why its said that way.There’s reason to it. People join company to work longer but leaves early many times not because of salary/perks but many other small small reasons. In early days when i was a child and even today after several decades many companies in India is still considered by many to be best to work with .The name comes first is TATA.
        Certainly IBM has made a name . In India, there are companies in IT sector and pharma that have initiated several practices to retain there employees.

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