The answer to that question is YES and most probably the person is YOU!
For small business owners like me Internet is really a double edge sword. I have access to people from all over the world and get my business ideas and clients mostly online. I am really enjoying learning about what makes my clients wake up at night, their issues and hot topics in their industries. I spend a fair amount of time managing my emails, paying bills online, read many magazines and articles and participate actively in online group discussions, writing articles and testing new marketing tools.
If you use your time instead of paying someone to help you create your social media content for example, it is easy to fell into the trap of wasting too much time online on non-important activities and get distracted. You need to be conscious about how you spend your resources and time is your most precious asset. It might be difficult to calculate a ROI on your time spent on each online platform but you need to have a social media strategy (WHO to target, WHAT to say , HOW to communicate and HOW to measure the impact of your efforts.) you also need a good discipline and effective time management tools.
The frontier between professional and private usages of the internet is becoming more and more fuzzy with the development of social media and mobile technologies, As a consequence it is becoming harder and harder to stay focused on the bottom line and multitasking is decreasing productivity, tremendously.
People compensate partly by working longer hours but this is not sustainable in the long run especially if you become sleep deprived. Employees from small or large organizations are increasingly facing similar issues in time management.
How Do You Manage Your Time Online To Be More Effective ?
Here the seven habits I have already implemented:
1-I do not switch my computer on in the morning before I clean my desk and make my “to do list” for the day on a piece of paper.
2- Doing first things first: I focus on what is important and urgent first: pay the bills on time, shop, cook, clean before I make any contact online unless it is part of my to do list
3-I allocate time to spend on each social network and best timing to reach my favorite friends and target audience,
4-I use a timer to control my time online: Better spend 15 minutes 4 times per day (every 2 hours or so) than one hour at once except when I am blogging or working with clients.
5-Make sure I spend 80% of my time planning, reading and sharing content that brings value to my specific audience.
6-Allow me to spend 20% of my time online for fun: chat with friends, share funny videos or quotes, put serendipity at work.
7-Use tools to save time without losing interactivity as nobody likes talking to robots, so I follow people manually but use Buffer.com for example to send content while I am sleeping since my audience is living worldwide.
- Time Management or Results Management? (miller7mark.wordpress.com)