Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment: Likability, Trustworthiness, Great Cause.
If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page
- Book Review: Guy Kawasaki’s Enchantment (hubspot.com)
- The Guy Kawasaki Guide to Rocking Your Online Marketing (kissmetrics.com)
- 10 Intriguing Business Books for Entrepreneurs to Read on Vacation (entrepreneur.com)