10 Ways Your Business Can Combat Digital Darwinism – Forbes

Curated Via Scoop.it  by Global Leaders

Guest post written by Brian Solis for Forbes,com

Brian Solis is principal analyst at Altimeter Group, a research-based advisory firm that helps businesses adapt to new business opportunities.

For your business to evolve and survive, you better start learning how to surf the digital wave because you won’t stop it.

Your customers are empowered through technology where social media becomes only part of the disruption. Social networks, smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer  forcing the end of business as usual.– and businesses are largely missing them altogether-Brian Solis

You need to better understand how technology is influencing the behavior of your customers and why. What engages them ? Who do they listen to ? Where do they get their knowledge ? When do they connect ? How do they communicate ?

You won’t be successful  on social media if you want to push information like in traditional marketing, you need to inspire or “enchant” your audience as Guy Kawasaki wrote in his book “enchanted”.

Top 10 priority areas you need to understand deeply to survive in the digital age (Brian Solis)

1-Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses.

2-Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.

3-Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why.

4-Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing

5-Referral based solutions like YelpService Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.

6-Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty

7-How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile

8-The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9-The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10-The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

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About Anne Egros

Zest and Zen is a blog about Expat Life Challenges, Global Leadership, Intercultural Communication, Health and Wellness, Nutrition, Change Psychology, Life Transitions
This entry was posted in communication, Executive Coaching, Global Executives, Social Media and tagged , , , , , , , . Bookmark the permalink.

1 Response to 10 Ways Your Business Can Combat Digital Darwinism – Forbes

  1. This website truly has all of the information and facts I needed about this subject and didn’t know who to ask.

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