When I first moved to New York City from Japan, I never heard about “Black Friday”. I remember the Macy’s Parade in the streets of NYC for Thanksgiving but did not notice this event the first year.
On this day, most major retailers open extremely early, often at 4 am, or earlier, and offer promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many Commonwealth Nations.
Black Friday is not an official holiday, but many non-retail employers also observe this day as a holiday along with Thanksgiving, giving their employees the day off, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year .
NYC is not America as you probably know, so I really did not shop that day during the 3 years I spent there. It is only when I was living in Atlanta and New Jersey that I saw people being crazy about Black Friday coupons and massive discounts. In the States you have identical shopping malls across all the country with stores like Macys. Bed Bath and Beyond or TjMaxx to name a few. Compared to Europe, clothes for example are half the price in regular time and when you have Sales, not only on Black Friday, you can buy a nice branded pair of jeans for $10 and a suit for less than $50. As a result I have bought many things I did not really used just because it was “cheap”.
Conclusion: People get totally irrational about buying when there is massive sales and I think buy things they don’t need.
What do you think ?