Cultural Map of the World: Using Values To Explain Cross-national Differences

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Anne Egros‘s insight:

The World Values Surveys were designed to provide a comprehensive measurement of all major areas of human concern, from religion to politics to economic and social life.

Two dimensions dominate the picture: (1) Traditional/ Secular-rational and (2) Survival/Self-expression values.

These two dimensions explain more than 70 percent of the cross-national variance in a factor analysis of ten indicators-and each of these dimensions is strongly correlated with scores of other important orientations.

The results of this type of surveys must be used with caution as people behaviors are changing pretty fast based on economic development, new technologies, globalization and communication tools such as internet or mobile phones.

Other theories of cross-cultural communication are drew from the fields of anthropology, sociology, communication and psychology and are based on value differences among cultures. Edward T. HallGeert Hofstede, Fons TrompenaarsShalom Schwartz and Clifford Geertz are some of the major contributors in this field.

My Favorite tool is the Five  Hofstede’s Intercultural Dimensions 

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7 thoughts on “Cultural Map of the World: Using Values To Explain Cross-national Differences

  1. […] Cultural Map of the World: Using Values To Explain Cross-national Differences ( […]

  2. Christian Höferle February 4, 2013 at 10:23 pm Reply

    Reblogged this on Southeast Schnitzel and commented:
    This is some very interesting research on cultural differences. Kudos to @AnneEgros for pointing me to this. If you want to dig deeper into this subject and get some comparative data, I encourage you to go directly to the source. In this case, that’s World Values Survey (

  3. traveller February 16, 2013 at 12:55 pm Reply

    Any map of this sort will be inevitably simplified. However, this is an interesting and relatively accurate representation of what the world is/thinks.

    • Anne Egros, Global Executive Coach February 17, 2013 at 12:06 pm Reply

      Hello, thanks for commenting. I agree with you. This map and other cultural dimensions tools should be used as a base for discussion only and not to reduce the dialogue to stereotypes.
      The role of the facilitator in a cross-cultural training is to help participants understand behaviors and beliefs as much as “Do and Don’t ” regarding the norms and rules in a a specific culture.
      Through games and other team building exercises, individuals will discover their perception of their own culture and others and will develop emotional bonds with other team members to foster constructive collaboration.

  4. ryanjp2012 March 4, 2013 at 6:57 pm Reply

    This is such a great infographic! Have you posted others? Do you make them or do you find them somewhere? I ask because as an academic I’d like to begin using infographics to present my research, instead of boring text. Thanks!

    • Anne Egros, Global Executive Coach March 4, 2013 at 7:27 pm Reply

      Hi Ryan, thanks for your comment and the follow. Sometimes I make my own illustrations sometimes I borrow images from articles I refer to (I always mention my sources). In this article the image is coming from the article I mentioned. Maybe you can tell me the difference between infographics and simple illustrations? For me infographics cannot be manipulated easily and are very good to post on Pinterest 🙂

  5. […] Cultural Map of the World: Using Values To Explain Cross-national Differences. […]

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