Dear Leaders, Personal Branding Is Not About YOU, It Is About People You Serve


I have preached for a long time what is written in this article from Forbes: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Developing your personal brand is essential for the advancement of your career and development as a leader.

Personal branding is more than just promoting the brand calls YOU. It is important for leaders to clearly communicate about their values to attract talent, engage current employees and other stakeholders inside and outside the company.

By cultivating your professional image via the content you post on various social media platforms, you can help other people as much as they can help you by sharing ideas or getting feedback from customers.

The relationships you develop online should be  based on a 2 way communication style without promoting yourself.

The choice of the social media depends greatly on your target audience, don’t waste too much time to be everywhere to increase your SEO.

Which leaders do you know that have successful personal brand ?

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3 thoughts on “Dear Leaders, Personal Branding Is Not About YOU, It Is About People You Serve

  1. Loving Language April 9, 2013 at 3:50 pm Reply

    Thank you for emphasizing that work is less about ourselves than about serving others. It makes work more meaningful and humane.

  2. Marquita Herald (@martyinmaui) April 10, 2013 at 5:55 pm Reply

    Great point, and funny thing is I had this very conversation over on LinkedIn just yesterday. Someone was grumbling in a forum about trying to find an effective way to determine if their readers “get” what they write. For me it’s a no-brainer – you ask! As you’ve pointed out, the communication should be two-way not just us dumping information and moving on.

    • Anne Egros, Global Executive Coach April 10, 2013 at 6:11 pm Reply

      Hi Marquita, thanks for sharing. I think the question we should ask ourselves when choosing content to build personal brand is “How does this make my readers feel?”. Words convey emotions and 90% of our decisions are emotional reactions.

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