Category Archives: infographic

Social Media Usage Across Cultures


Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Anne Egros, Intercultural Executive Coach

[tweetmeme source=”AnneEgros”]


With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five…

View original post 838 more words

Why Facebook “Graph Search” Can Be Recruiters Best Friend ?


ZAO.com

In my previous post I shared some comments about an article “Why I’m quitting Facebook” from  Douglas Rushkoff a media specialist for CNN. I found interesting to share some of potential FB problems. However I  still have benefits on using Facebook, especially as an expat who has many friends living around the globe and great “virtual” ones too.  One of those virtual friends is fellow expat Judy Rickatson, Social Media Director at Families in Global Transition. When she read the article, she shared her insights on how to address the issue about FB selecting or hiding friends updates for you. She recommended to use lists of your favorite friends and pages to make sure you will not miss news that really matter to you. Apparently that works for me.

There is another reason for me to stick to FB  as a career coach. Facebook is becoming one of the best source of employee referrals.

In this article: Infographic: How to Use Facebook for Recruiting. The graph shows how Facebook new feature called “Graph Search” can help you locate people by their interests, real-world connections, and locations. 

For now the Facebook application is not ready but you can try a search on this page:  https://www.facebook.com/about/graphsearch

Currently, 47 percent of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform (41% are referred via Linkedin and 16 % via twitter)

  • 1 in 5 of users have had a friend share a job on Facebook
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but 47 percent of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through “Graph Search” might be a better way to target people who might be interested in a new career.

 In conclusion, Facebook new “Graph Search” seems to be a powerful data mining tool and yes, potentially will violate your privacy and those data will be sold to marketers. So you can delete your FB account, still data about you will be found anyway. The best answer you have is to consider that what you post even to your secret list of friends will become public one way or another. If you don’t want to get hurt don’t post stupid things that you will regret. You also have to use this new feature for searching jobs, posting contents that will raise your visibility in FB graph Search.

What do you think of Facebook Graph Search ?

Related Articles:

How To Increase Your Likability By Guy Kawasaki: Enchantment Infographic


Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics. The book explains when and why enchantment is necessary and then the pillars of enchantment:  LikabilityTrustworthiness, Great Cause.

Enchantment - Increase Likability
If you want to change the world — or even part of the world, this book is for you. To interact with the Enchantment community, go to the Enchantment Facebook page

Source: http://www.guykawasaki.com/enchantment/

%d bloggers like this: