Category Archives: Social Media Tools

Social Media Usage Across Cultures


Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Anne Egros, Intercultural Executive Coach

[tweetmeme source=”AnneEgros”]


With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five…

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Linkedin: Boosting Or Damaging Your Networking Results ?


So you have 500plus connections with people you don’t really know. Is that how you build your network

Anne Egros‘s insight:

I don’t agree with the opinion shared in this article: “5 WAYS LINKEDIN GETS IN THE WAY OF NETWORKING” about posting updates and recommendation to limit the number of people you connect with.

First Linkedin updates help you boost your presence online and build your expert reputation better than any other content marketing tools. Second, when you connect with people you don’t know but who share your interests, you increase the likelihood to meet interesting people you would never had the opportunity to meet in real life.

I think you get the most of Linkedin by using their search tools to see who are the players in your industry, specific countries or companies. With group discussions and updates from experts as well as company insights you can stay up to date with new trends and get new ideas.

Being a serial expat moving every three years, I frequently contact people I don’t know who live in my future “home”. Very often people kindly share their tips. Thanks to those preliminary online exchanges, I have a list of people to meet in person when I arrive in my new place and it is really the best way to find like-minded people and speed-up my network building process.

So, in short, LinkedIn is enhancing my networking capability and get me closer to people I need to know not only for my business but also as a content curator to build knowledge and get inspired by new ideas.

See on www.fastcompany.com

Why I’m quitting Facebook


See on Scoop.itGlobal Leaders

Douglas Rushkoff says the social networking site used to be useful, but has lost his trust with a feature that misrepresents his “likes” without his consent

Anne Egros‘s insight:

While I agree with many of the author’s arguments against Facebook, it is still a precious tool for people like me who are expatriates and have fiends all over the world.

However it is important to realize what is going on behind the Facebook scene that is not really pretty.

I have selected from this article the problems I think are true and some are clearly unacceptable:

1-Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does.

2-We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote.

3-The true end users of Facebook are the marketers and we the users are the product. And we are its workers. The countless hours that we — and the young, particularly — spend on our profiles are the unpaid labor on which Facebook justifies its stock valuation.

4-More recently, users — particularly those with larger sets of friends, followers and likes — learned that their updates were no longer reaching all of the people who had signed up to get them. Now, we are supposed to pay to “promote” our posts to our friends and, if we pay even more, to their friends.

Facebook is not the Internet. It’s just one website, and it comes with a price.

Before privacy violation get worse at Facebook,  I already advocated for quitting it without losing your friends : Read more about the recommendations on keeping the good part of FB : 

Dump Facebook, Keep Your Friends: A Step-By-Step Guide 

To be honest I did not quit my FB account yet but I have reduced significantly the time spent on it and I cancelled all my FB notifications by email. I have also reduced the number of people who can see my information by using specific groups.

Are You In Control Of How You Spend Your Time ?


Are You In Control Of How You Spend Your Time ?

1-What have you done since you read this article ?

2-What tips did you find useful ?

3-What other strategies did you use ?

Examples of what I did for saving time for my business:

I tracked my time on Social Media Platforms and concluded:

#1: I spent too much time learning about Facebook pages and other social media tools in details, now I know more than enough to be able to make a distinction between what works and what don’t  and more importantly I have now in my network a bunch of very good social media experts and online marketing professionals I trust whom I can use for myself or recommend to my friends and clients.                             

#2: Time zones and geography: To be effective I have to post when my clients are active on the Internet. I learned how to use some automatic tools that post for me when I sleep on Twitter for example but it was not really efficient. I also dug deep into cultural preferences and clearly saw that Facebook was not used for business in most of my target countries but used for casual family and friends contacts.

#3: Linkedin authorize you to follow 50 groups (and more if you use sub-groups), I found this is way too many, so I just kept the groups but stopped all the notifications by email. That way I don’t have too much distractions in my inbox. I also leave some groups and join others based on my interests at a specific moment. 

#4: Use Email Filters and Folders. I try to automatically put incoming emails in folders by topics or people. I have one  for all notifications from Facebook, one for Twitter and one for each client or important people, one for blogs and newsletters I follow etc..

#5: I started to use Scoop-it a magazine-like curation tool that help me keep interesting articles that stay there so I can search certain topics and save me time when I need to write an article or a blog. It is better than Twitter for that purpose.

#6:Un-following  people on Twitter:  I am using “ ManageFlitter to eliminate accounts I followed in the past that are no longer active and I want to focus on people who share my interests.

                                                                                                                                               

Anne Egros, Intercultural Executive Coach

Are you always busy, yet not finishing all you want to do or enjoying the way you spend your time ? Time is the most precious asset we have that once spent is lost forever, unlike other precious things we may lose such as money, a job or even love, as we can always replace them. So why most people don’t think about time as an investment and don’t choose wisely how to spend it  as they do about their own money ?

Most people have to go to work because they need money for their families to buy food, clothes and have a roof over their heads not because they love their jobs. Ironically, for money we trade most of our waking hours, minimum 5 days a week for 40 or 50 years, giving away our youth and often our health, until we are too old to enjoy activities we really love…

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Dump Facebook, Keep Your Friends: A Step-By-Step Guide


When you are a long-term expatriate like me (20+ years in the air), Facebook is a fantastic tool, mainly for two reasons:

1-To stay in contact with friends and family from all over the world, who can provide emotional support when you feel lonely and experience “culture shock”

2-To contact other expatriates and people you don’t know who can give you vital information such as schools, neighborhoods, medical support etc. to help you make an informed choice regarding your next International assignment and make contacts even months before your move. Read more about “5 Tips on how to connect with people yo don’t know”: 

However there is a big problem,especially  when you work from home. In my case Facebook takes more time than it should and it kills my productivity and I cannot stay focused on important things. I can always argument that it is for the reason #2,  I mentioned above,  but it is not 100% true.

I have tried various tools such as a simple kitchen timer or switching my PC on only after the main tasks were done, which is not practical when your clients are communicating online with you. I even try something more sophisticated like  “StayFocusd” a great application but you can always delete it if you feel frustrated that the 60 minutes you allocated on social media for ” not-so-important stuff” is over.

So when I came across the title of this article from FastCompany.com, I saved it on  Scoop.it  Global Leaders my online magazine, which is an excellent tool to keep important educational articles and ultimately save your time.

Then I started to  experiment some of the basic tips:

You don’t have to say goodbye to your friends in order to keep the good parts of Facebook and avoid the constant distraction.

I started to look at the information on my news feed and deleted many pages that were just noise, I sometimes just liked pages to please others but completely out of my sphere of interests. I realized I liked 600 pages in 4 years ! Way too much and the pruning will be a long but necessary process.

Then I have changed my email notification to keep getting “Semi-important Stuff Coming Via Email” as recommended in the article.

The ultimate step is the  weaning process that keeps you away from Facebook website. I know one friend who did it and I will see if I really need it.

How do you stay focused, productive AND keep the best of social networking ? 

See on www.fastcompany.com

Content Curation: Discover Scoop.it


What is Content Curation ?

A content curator continually  seeks,  makes sense of,  and shares the best and most relevant content on a particular topic online (extracted from  Beth’s Blog ) . So “content curation” requires analytic skills, critical thinking and a scientific approach on how to search and check article’s references you publish. It is not about collecting links and sharing as much as possible. When well done, “content curation” provides a lot of value by helping people learn about the current state of the art in a particular topic.

The curator is like a magnet extracting  needles hidden in haystacks.

There are many ways to curate and share your favorite online news and article, see here the 50+ “content curation” tools

So far my favorite is  Scoop.it

“Scoop.it’s first mission is to help people publish gorgeous magazines by means of curation – and by doing so, make their passion and expertise be heard and recognized on the web”  ( Be  Discovered )

Scoop.it has a visual magazine format and allows you to share your content to other social networks or blogs such as StumbleUpon, Facebook, Twitter, LinkedIn, Google +, Tumblr, WordPress and Pinterest.

It is very easy to create an account and start collecting information from other curators on Scoop.it or post your own content such as your blog posts or other articles you find relevant on the web.

Here is mine, Scoop.it Global Leaders it is about : Global Leadership, Intercultural Team Building and Effective Communication on Social Media:

If you have a Scoop.it Account, Post the link in the comment section so we can learn about your expertise

2012 – The Year Social Media Bubble Will Eventually Burst | Smedio


Today I liked this article from Douglas Idugboe, Digital and New Media Marketing Strategist,because it is clear and has no technical jargon.

If you are a non believer comparing social; media today with the 2000 dot.com bubble burst,  here some numbers that helps put things in perspective :

To reach, the 50 million users mark,

  • Radio took 38 years
  • TV took 13 years
  • Internet took 4 years
  • Facebook took less than 6 months

Read More here: 2012 – The Year Social Media Bubble Will Eventually Burst | Smedio.

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