Category Archives: switch

How Mature Consumers Will Change The World


[tweetmeme source=”AnneEgros”] This article is based on a research conducted by Mc Kinsey on French consumers and published  in  HBR : http://s.hbr.org/c1I7Q0 Mature consumers will impose pressure on consumption growth and dramatically change the consumer landscape. At 50+ we can … Continue reading

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Book Review. Switch: How to Change Things When Change Is Hard


[tweetmeme source=”AnneEgros”] Change is at the heart of innovation say Chip and Dan Heath  in their new book, Switch: How to Change Things When Change Is Hard. At the core of the innovation process Chip and Dan Heath describe three main components: … Continue reading

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How To Become A Successful Innovator Part II: Set The Stage


[tweetmeme source=”AnneEgros”] In my previous post I talked about why you need to break the rules and un-learn things to be a creative person.  Here, I will share some ideas for discussion on how to foster innovation in organizations. Let … Continue reading

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