Category Archives: Twitter

Social Media Usage Across Cultures

Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders |

Read more :

→World Map of Social Networks :

→ 4 Fascinating Facts on the Social Media Landscape in Russia

-> China: 600 Million Social Media Users. China’s Web in 2013,

Anne Egros, Intercultural Executive Coach

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With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five…

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Get A Personal Brand Assessment On Twitter Using Twylah

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You Are What You Post  Online !

If you are looking for a job or you are starting a business, it is time to consider Twitter to build your personal brand. If you are already using Twitter for building your reputation online, it’s time to look at the value of your brand.

Based on the frequency and date of your tweets, Twylah creates a dynamic, engaging, navigable website of your Twitter content, organized by topic.

Have a look at my page :

Most recently Twylah has launched a “Brand Assessment and Action Plan” to understand how your tweets are aligned with what you want to be known for, in other word with your personal brand.

  • Is your Content Focused ? Choose the right key words for the rig audience
  • Are You Consistent ? Maintain visibility requires you to tweet frequently about  your top brand messages
  • Is what you post has resonance ? You have high resonance when your content fits your target audience

Watch the video from Eric Kim, CEO at Twhylah for more details:

I also discovered WeFollow, a utility created by Digg creator Kevin Rose that helps users find online experts  who have same shared interests providing you a source of relevent content for your brand.

What Do You Think About Twitter To Build Your Reputation ?

Lady Gaga: Are Leaders Born That Way ?

Can we compare Lady Gaga with Mahatma Gandhi ?

Greatest leaders of all time do share common traits and one of the most important one is to be able to influence and inspire crowds by standing on their unique and often revolutionary vision,  sharing strong personal values and be who they truly are, as they were born that way.

Jamie Anderson, Professor of Strategic Management at Antwerp Management School in Belgium argues in a recent speech on TED named ” Mahatma Gaga”  that.Lady Gaga is a great leader as she is able to influence millions of people around the world to follow her on social media or listen to her unconventional messages she share in her shows, videos and dressing with outrageous and provocative outfits.  Some argue that it is even more difficult to lead on social media than is the traditional leadership in work settings.

  • Do You Believe That Leaders are Born or Made ?

That is a classic question but as an executive coach I agree with Jamie Anderson that leaders are born that way, although I think you need to nurture and develop your innate leadership skills. I have coached many clients with various cultural backgrounds and I have concluded that leaders share some personality traits such as emotional intelligence while other people are more comfortable being followers. Nothing good or bad in both roles, but people should know their natural style and cultivate their talent and develop their strengths not try to be someone they are not.

  •  What Makes an Influencer a Leader  ?

    • Influencing people by being you:Gandhi said, “We must be the change we wish to see in the world.”  In other word be who you are and deliver a clear message that followers, fans, friends, customers can identify with. Lady Gaga assures her fans that it is OK to be an odd “freak” and different. This is a comforting message for most teenagers, young Gen Y adults and even baby boomers who are out of job and hopeless.
    • Make it personal:  Lady Gaga admitted she was bullied when she was a teenager. A sad statistic shows that 77% of kids in America have been bullied.  No  wonder why Gaga is a true role model for teenagers. Steve jobs too has been rejected many times. From the beginning of his life Jobs was rejected by his birth parents and adopted. Jobs was booted out of the company that he built, He said  “I had been rejected, but I was still in love, so, I decided to start over”, in a speech of Steve Jobs, entitled, “You’ve Got To Find What You Love” at the 2005 Stanford University commencement exercises. Most of Apple’ products initially appealed to iconoclasts or  maverick designers.

Be yourself no matter what they say -Sting

    • Walk your talk : People stop believing and following leaders who do differently than what they say.
      GaGa said in a new interview with Rolling Stone magazine: “When I wake up in the morning, I feel just like any other insecure 24-year-old girl,”, “Then I say, ‘Bitch, you’re Lady Gaga, you get up and walk the walk today’.”GaGa says her number one priority is her fans. And she continues by saying : I don’t even drink water onstage in front of anybody, because I want them to focus on the fantasy of the music.” 

 Lady Gaga on Twitter :  Please everyone, take a moment to watch this. This is why I work so hard, this is why its wrong to hate:

GaGa is so influential in today’s pop culture, society and teens  that the University of South Carolina developed a course based on her influences. The course, “Lady Gaga and the Sociology of Fame” depicts the unraveling of Lady Gaga’s music, fashion, videos and artistic actions and their sociologically significant dimensions.

Lady Gaga, Born That Way

Do You Believe Leaders Are Born That Way ? 

Klout Score: Content Is Key !

There are sure ways to lose your audience’s trust and patience on social media: making noise and becoming lazy, stopping creating educative or entertaining content and boring people with self-selling monologues.

A lot have been said about Klout  the “standard” for measuring online influence. I am not an expert to understand how the algorithms work to calculate your Klout score but it measures influence based on your ability to drive action by creating content or engaging others in conversations. The Klout score uses data from social networks such as Twitter, Youtube, WordPress, Linkedin, or Facebook.

Even if you don’t want to, everybody who is active on social media has a Klout score.  You may choose to ignore it but if you are a small business owner your clients may take it very seriously.  If you are a self-proclaimed expert in SEO, website designer or social media guru you need to be recognized as an expert with a low klout score people might doubt you have the capability to do a great job for improving their online presence and social media marketing.

If you are a business consultant or a coach, your Klout score may be interpreted to judge how well you can help your clients by using the latest internet tools available to reach their goals. For example help them learn what works and what doesn’t for their particular needs such as marketing their services or building a personal brand and assisting them in job search.

Hopefully, most people don’t use Klout alone to evaluate your skills or capability and your ranking on GOOGLE when people search your name or business is much more important as 99% of people will search information about you via Google (check my post : If You Don’t Show Up In Google, You Don’t Exist. and take the the test.

Klout is not only a number, it helps you identify people who are experts or at least are engaging people in certain topics. You can survey what are the trends in your sector or build your expert image and brand by publishing specific content people read and talk about on social media. For example Harvard Business Review ( is influential about Management, Business and Economics. Klout thinks I am influential about Coaching, Business, Culture.

Can I cheat my Klout Score ? YES ABSOLUTELY ! Klout is not a science and you can artificially pump up your Klout score by following these advises: How to increase your Klout Score in 9 Easy Steps  The problem with following those tips is that it takes as much time as making great content and you will fool nobody after a while if you are just a boring noise maker and a spammer.

My recommendation is: don’t be obsess by your Klout score, it is just a statistic tool. Nobody will trust you based on your Klout score only, you know the saying : there are  lies, damned lies, and statistics !  You will drop points faster than you gain them if you stop being connected during weekends or vacation which I recommend you to do. Don’t be a Klout addict,  what counts is using Klout as a tool to benchmark yourself against yourself. What did you do or say that increased your audience engagement ?  How much business do you get via social media ?  What topics are hot in your fields ? Are you perceived as an influencer ?  Overall Klout helps you define a sound content strategy.

Agree ? Don’t Agree ?

Related articles:

5 reasons to worry about your Klout score, as social influence comes of age.

Do you have Klout? Or could you be out of the running? (

My Clients Are Not On Twitter Should I Tweet ?

Image representing Twitter as depicted in Crun...

Image via CrunchBase

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If you want to learn why and how people use Twitter there is a small  but very relevant conversation on the Linkedin group  Social Media Today (to read discussions you must join the group, just click on the previous link ).

The  Original Title of the Discussion is :

“My clients are not on Twitter should I continue to tweet to build my online reputation ?”

I wanted to share what I received from 62+ comments with very great insights, interesting perspectives, advises and other tips that convinced me that I should continue  to be active on Twitter.

Here  some answers

  • How do you know if your clients are not on Twitter ?
  • Maybe your clients are not on Twitter now but they will be
  • Twitter is better than sending emails to reach your target audience
  • You can learn key trends
  • You can meet experts who share their knowledge for free
  • You can make friends, meet partners and create JVs

You can also read this Linkedin group discussion directly if you are already a member: .

For those who could not find the group on Linkedin click Social Media Today . Here an overview of the group:

Social Media TodayBecome Part of The Conversation… Up Your Game And Join The Web’s Best Thinkers on Social Media and Web 2.0, Owner: Jerry Bowles | 30,827 members


See you there


Social Media Usage Across Cultures

[tweetmeme source=”AnneEgros”]

With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research (January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to another global survey by Nielsen (June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google, Orkut, has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five  main driving factors that determine the choice of platforms and content:

1. Purposes of using social media

2. How open the culture is to share information online (privacy and security)

3. Online purchasing behavior

4. Languages other than English used

5. Number and types of social media users among total population

Global Usage Of Social Media

Following points are summary and analysis of the results of large global consumer surveys  on social media conducted in 2009-2010Please see sources at the end of the article

I-Regional and country trends on purpose and ways of using social media

1-Asia-Pacific region: Social media usage has seen unprecedented growth in Asia-Pacific in the past year and is now one of the most critical trends in the online sector, online product reviews are the third most trusted source of information when making purchase decisions, behind family and friends. Japan is the first Asian Twitter nation, and second worldwide after the US, with 18% of messages worldwide according to a “geolocation” study of tweets by Semiocast

China: staying in touch with a friend is the most frequent use of social media

Japan: people use mainly social media to research products to buy. Japanese people have the least appetite for Facebook with 3% of users on it. The most popular Japanese platform is Ameba. It is visited  by 38% of Japanese people online. Blogging is very popular in Japan

South Korea: staying up-to-date on news and events was the most popular. South Korea is in the top ten markets in the world when it comes to internet population. Naver, is attracting 95 percent of the Korean Internet population.

India: researching for work topped the social media usage motivation. 70 percent of social media users in India identify Orkut as their preferred social media site.

Australia: staying in touch with friends is the most common activity. Australia leads the world in social media engagement, with the highest global average for time spent per month engaging with social media, averaging over seven hours per month. LinkedIn has seen one of the fastest growth trends amongst social media sites in Australia, with unique audience numbers increasing by 99 percent from July 2009 to May 2010

2-Europe: Facebook’s reach is the widest in Italy, (69%) followed by UK(66%) Spain(57%), France (57%)

U.K.: researching product purchases

France: staying in touch with friends is the dominating motivation

The Netherlands, Italy, Spain, and Russia: staying current on news and events leads the way


Brazil’s motivation to use social media was unique and focused on “researching how to do things.”

The US, ranked researching products to buy as the number one motivation of social media activity. Watching video online is surprisingly low in the US compared to other regions.

II-Global Trends On Business and Personal Use

Based on the aggregate data from all the countries, the results show that 85 percent of  respondent uses social media for business use and 97 percent for personal use.

The top three reasons for using social media for personal use are:

  1. Connecting with friends and family
  2. Reading social media content
  3. Connecting with like-minded people

The top three reasons for using social media for business are:

  1. Building networks for business contact
  2. Reading social media content
  3. Highlighting personal and professional expertise on social media

Other leading reasons included job search, identifying potential leads, and finding product and service information.

III-Languages spoken on Social Media

Facebook reached 500 million users around the world and it is a good indicator of the trends on languages used on social media.

Facebook’s #1 language is English, with over 52% of the site’s total user base accessing the site in that language. Spanish is second  with a usage rate of around 15% of the total user base. After Spanish, the drop off is much sharper, French is third.

Source: Article: Facebook Top 10 Languages and who is using them

Consumers’ behaviors are changing very fast on social media. Here’s a look at growth rates for Facebook’s Top 10 languages:

From Article: Top languages Portuguese Arabic and Spanish lead-growth

Conclusion: On Social media, “One-Size-Fits All” content and ethnocentric (mainly USA) communication strategies  are no longer sustainable. To become truly global or even just to adapt to global forces that are shaping the world’s economy, the most important factor for developers, advertisers and marketers is not how large the global audience is but to know how to reach users in established and fast-growing markets through localization strategies including making content with cultural sensitivity, adjust to online behaviors of target audiences at country level and languages.


5 Tips on How to Connect With People You Don’t Know (Part II)

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I have posted this article : “5 Tips on How to Connect With People You Don’t Know” six months ago, before I started to use Twitter.

This morning I met “@Coach_Colette”  from New York City in person in Brussels while she was giving a talk for the Bill and Melinda Gates Foundation’s project Global Library grantees.

I met Colette on Twitter through Leo “@srleosalazar”  I also met Leo on Twitter and after a couple of  Tweets, Leo offered me a  fantastic virtual experience : A “live” Twitter interview.  See the transcript in part II of the interview

I have not met Leo in person yet, but we used Skype and I could hear his voice and noticed Leo had a great presence when asking questions.  We might become business partners or not but it does not matter. What is really interesting and amazing is how Twitter helps make “statistically impossible connections” with people you don’t know. I have had a couple of virtual Twitter friends that I met in person and some others I followed on Facebook or Linkedin.

Building a strong network of friends, relatives or colleagues is one of the most powerful tools that you can develop for being resilient, especially for the expat ‘s “following spouse”. Expatriation is a great experience for most people but usually it is not so easy for the “trailing spouse”, a majority of them being women.

Here some tips about effective networking for developing professional connections and making new friends

Tip #1: Attract People
You cannot control what people think, but you can create energy that draw people to you by being authentic, establish credibility, convey self-confidence, tell personal stories, anecdotes and your passions in life.

Tip #2 Ask for Help
Usually people are very happy to share what they know especially with new comers, but do not abuse, for example do not ask for a job directly to someone you don’t know. Do not hesitate to ask experts on how to use Twitter tools or other Linkedin tips, don’t be shy if you don’t ask you just slow down your learning curve.

Tip # 3 Do Not Sell: One of the worst behavior repulsing people rather than attracting them is trying to excessively sell your services or products and over-promote yourself. You can share resources you created and when appropriate tell about your company and your services, but be subtle.

Tip# 4: Focus on the Other Person’s Interests
The best way to build a strong relationship is to be genuine and try to understand the other person’s perspective. Listen actively with all your senses by concentrating totally on what it is said, the body language and by asking powerful questions. I hate the “elevator speech” technique to tell all about yourself in 120 seconds. I think it is better to try to understand the person first before being understood .

Tip #5: Learn How to Make the Most of Linkedin and Other Social Media
For people who had to quit their jobs or want to take the opportunity of an expatriation to start a new career or learn new skills such as learning a new language, I recommend to start by linkedin. Participate in groups, Q&A, create you own linkedin groups, make a blog or a newsletter with content focused on your passions and interests. Use Slideshare for importing Powerpoint presentations, see events your connections are going, read recommendations etc. Look for advises and webinars about using Linkedin or Twitter,  there are tons of them available for free.

Attending multiple networking events and using social networks is hard work, but it will pay off.

It is important to meet people in person when ever it is possible or use Skype . Use online tools carefully as you cannot see reactions, emotions and feelings of people.

What you say in person at a networking event is usually not recorded, unless you are a rock star or a politician. On social media everything you post:  words, pictures, comments, questions, links etc. are there forever so be smart use those tools to build your personal brand not to destroy your reputation !

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