Tag Archives: demographic trends

Invent Your Future Job: Be Unique, Be Social, Be Global

The fast-paced changes of our societies have affected all industries and is changing the nature of work for the next 10 to 15 years. There are three major challenges for the workforce of the future increasing pressures on organizations to become innovation centered, highly productive and a magnet for global talent :

1-Shifting demographic patterns: Over the next 10 years, the world population is expected to rise from the current 6.83 billion to approximately 7.7 billion, with most of the growth in emerging markets generating  high economic growth. We already see an aging and declining population in developed countries with slow economic growth.  U.S. and European businesses are dealing with the challenges of a multi-generational workforce with three distinct generations Baby Boomers, Generation X and Generation Y. Employers will need to develop highly individualized solutions to accommodate the career needs of each generation. We will not see long careers of 10 or more years in one company but maybe 6 years with either functional or geographic changes every 2 years. The youngest  generation  will probably have 15 to 20 jobs during their career and multiple jobs at the same time because that is what they want to do.

2-Rapid technology changes: From nanotechnologies to neuroscience discoveries, many new technologies will be developed and globalization will continue to drive the utilization of advanced mobile technologies reshaping the workforce with increased telecommuting,  virtual  teams and overall more work flexibility.

3-Economic globalization  In our information overloaded global work environment, knowledge is not a competitive advantage anymore as it goes out of date extremely fast and anybody on earth with an internet connection has access to it in real-time. The critical skills to be successful in the new working environment are vision and  foresight.to anticipate or respond to change very quickly, make wise decisions and take action now to create a better future.

More than a year ago,  I had the chance to listen to Seth Godin “live” in a promotional event in Antwerp about the launch of his book “Linchpin”. I collected about 10 very interesting new ideas from his speech that I posted on a blog : “TOP 10 Seth Godin’s Quotes Made in Antwerp, Belgium. April 1, 2010”

Seth Godin is the bestselling author of more than seven books. He writes about marketing, the spread of ideas and managing both customers and employees with respect. His idea about our current economy is that the current recession is a “forever recession” because it’s the end of the industrial age, which also means The end of the average worker (Read more : article )

Nobody will ever be the only one on the market AND people have an infinite ways to access information. Humans evolved from Hunters, Farmers, Workers and now they have to be Artists-Seth Godin


1-You don’t need to become somebody you are not. Your uniqueness has to be authentic, you need to know who you really are, what is your dominant character, talent, personality, skills, strengths, what motivates you, what’s your passions in life ? How is your  business acumen and leadership style ? Can you summarize all those information in a compelling story for potential employers or clients?

2-You need to remove blocks that prevent you to excel at being truly you: fears, unmet needs, negative self-talk, lack of training and anything that is holding you back.

3-You need a vision, a purpose and a road map: No matter how old you are, how life has treated you in the past, how much money you have or how many debts, you need to give permission to yourself to have dreams, explore your possibilities and identify your options. We all have choices but we need to use our imagination to see them. You need to let your right brain expresses emotional intelligence and free the artist in you. Once you know where you want to be, then put your strategic thinking at work to identify your goals strategy and action plan to get you there.


You can’t stop globalization even if you close borders and build walls made with bricks and mortars ! The internet, and social media make the world smaller and smaller everyday. Maybe your company is based in the U.S. but  vendors might be in India, and customers in more than 40 countries. That’s why multinational companies need employees able to think globally but communicate locally with cultural sensitivity. I like to use the term “glocalization” to instill the idea that global products and services need to be designed in the early stages of research and development with cultural sensitivity too.

You cannot claim to be a global leader if you have visited many countries as a tourist. It is like learning swimming in a book, you need to get into the water and get wet .

If you are still in college, learn key languages maybe Mandarin, Spanish, Brazilian or Russian will be a good choice in today’s economy. Find an internship or a job abroad for minimum one year.

If you are already a manager employed in a multinational companies, become the first on the list to be picked-up for an international assignment by participating in global projects and working with multicultural teams.

Learning a new language should not depends on age, you don’t need to be fluent but it is important to understand how a language is structured to get some clues about cultural values and unspoken social rules or business etiquette. You can learn about the fundamental cultural dimensions from colleagues or local intercultural clubs and of course online through many specific forums and social media.

Continued learning in a large variety of topics every day will become mandatory.

Where do you see careers heading in 2012 and beyond ?

 Have you invented your future yet ?

Related articles:

7 Billion: Are You Typical?

Thought provoking video from  National Geographic Magazine !

You think your cultural values are universal ? Think again !

The questions that this excellent video raises are :

  • How this shift in demographics will affect the way business is done globally ?
  • Who will be the next leaders, at governments and private companies?
  • What forces will drive the economy in 10 and 20 years from now?
  • Do we have an education system that prepare our children for this new reality ?

Please share your ideas on the discussion posted in the “Global Expat Network” on Linkedin :

Click Link to the discussion if you are already a member of Expat Global Network: http://lnkd.in/gp7SEa

The Boomer Boom On Social Media

Baby Boomers Haven

[tweetmeme source=”AnneEgros”]

Few months ago Mashable. com  posted :

Why Your Grandpa Is on Facebook ? “Old people” on Facebook: They couldn’t beat it, so they joined it

So by now,  you have probably noticed that  the Baby Boomers are the fastest-growing demographic on social media, especially Women 50 and older.

More than 25 percent of Americans 50 years and older stay connected using sites such as Facebook, MySpace and Twitter, according to new research. Reuters Life

So, who are those Baby Boomers turning 50  in 2010 ?

Look at those  13 celebrities who are turning 50 in 2010 such as  Hugh Grant or Antonio Banderas and what about those sexy stars 50 and older like Sharon Stone or Madonna? Definitively not the look of  my grandpa or grandma !

So the Baby Boomers characteristics are :

  1. Age:  46-64
  2. Represent 40 % of the adult population in the USA
  3. Represent the wealthiest  and largest market segments in the USA, UK and Australia.
  4. Control 60% of the discretionary spending in the US
  5. Own 77 percent of the U.S. assets in their name.
  6. Own 80 percent of the U.S. savings dollars in their name.
  7. Women live longer than men , so the women 50+ represent 52 percent of the total population of  Baby  Boomers

According to the latest survey by AARP on social media usage by boomers 50 and older, social networking is becoming more and more of everyday life of Americans 50+ and specifically the Boomer demographic.

  • Two out of five (40%) adults age 50 and over consider themselves extremely (17%) or very (23%) comfortable using the Internet.
  • The majority of those 50+ who access the Internet do so from a desktop computer (57%).  One-quarter use a laptop (26%), 4 percent use smartphones/blackberries, 4 percent use mobile phones, and one-quarter (27%) do not access the Internet.
  • Approximately one-quarter of all those 50+ use social media websites (27%) with Facebook being by far the most popular (23%).

Boomers not only spend more money in general, they also tell others about their experiences more often. They are typical word-of-mouth customers and are the most wiling to share their experiences online.

According to,  Social media examiner.com, Boomers are using social media  to help them live longer and better lives and keep them connected to family, friends, co-workers and, eventually, healthcare providers” .

I am myself a late Baby Boomer, not yet turning 50,  but I am very active on LinkedinTwitter and more recently on  Facebook.  I have seen a switch on Linkedin : more and more global executives 50 and older are making a profile and participate in discussions.

On both Linkedin and Twitter Boomers are often  “activists”, willing to make new connections with like-minded people for their personal and professional networks.

Facebook remains #1 for sharing news with friends and family, but as it  is including more and more connections  with Twitter and other platforms, a growing number of  big  and small companies use Facebook to gain insights about their customers and to provide  information about their businesses through Facebook’s fans pages

%d bloggers like this: