Tag Archives: Marketing and Advertising

Dear Leaders, Personal Branding Is Not About YOU, It Is About People You Serve


I have preached for a long time what is written in this article from Forbes: Personal Branding Is A Leadership Requirement, Not a Self-Promotion Campaign. Developing your personal brand is essential for the advancement of your career and development as a leader.

Personal branding is more than just promoting the brand calls YOU. It is important for leaders to clearly communicate about their values to attract talent, engage current employees and other stakeholders inside and outside the company.

By cultivating your professional image via the content you post on various social media platforms, you can help other people as much as they can help you by sharing ideas or getting feedback from customers.

The relationships you develop online should be  based on a 2 way communication style without promoting yourself.

The choice of the social media depends greatly on your target audience, don’t waste too much time to be everywhere to increase your SEO.

Which leaders do you know that have successful personal brand ?

10 Ways Your Business Can Combat Digital Darwinism – Forbes


Curated Via Scoop.it  by Global Leaders

Guest post written by Brian Solis for Forbes,com

Brian Solis is principal analyst at Altimeter Group, a research-based advisory firm that helps businesses adapt to new business opportunities.

For your business to evolve and survive, you better start learning how to surf the digital wave because you won’t stop it.

Your customers are empowered through technology where social media becomes only part of the disruption. Social networks, smartphones, tablets, review sites, gamification, geo-location, et al. are producing a new breed of consumer  forcing the end of business as usual.– and businesses are largely missing them altogether-Brian Solis

You need to better understand how technology is influencing the behavior of your customers and why. What engages them ? Who do they listen to ? Where do they get their knowledge ? When do they connect ? How do they communicate ?

You won’t be successful  on social media if you want to push information like in traditional marketing, you need to inspire or “enchant” your audience as Guy Kawasaki wrote in his book “enchanted”.

Top 10 priority areas you need to understand deeply to survive in the digital age (Brian Solis)

1-Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses.

2-Geolocation check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.

3-Crowdsourced discounts and deals including Groupon and LivingSocial and what’s valued and why.

4-Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing

5-Referral based solutions like YelpService Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.

6-Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty

7-How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile

8-The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9-The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10-The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

Related articles:


2012 – The Year Social Media Bubble Will Eventually Burst | Smedio


Today I liked this article from Douglas Idugboe, Digital and New Media Marketing Strategist,because it is clear and has no technical jargon.

If you are a non believer comparing social; media today with the 2000 dot.com bubble burst,  here some numbers that helps put things in perspective :

To reach, the 50 million users mark,

  • Radio took 38 years
  • TV took 13 years
  • Internet took 4 years
  • Facebook took less than 6 months

Read More here: 2012 – The Year Social Media Bubble Will Eventually Burst | Smedio.

5 Sure Ways To Make People Upset On Social Media


This list is the most common networking mistakes I think people make on social media that are annoying most of the people I know.

1- Sending a ” caned message”, like the “Join my network on LinkedIn”  without  presenting  yourself and give a reason why people  should connect  with you. To truly connect make it personal !

I came across this article and found it useful to decide  Who to Invite on Linkedin and Processing Invitations

2-Plagiarism: It is good practice to quote part of an article as long as you mention your source. But I think it is very annoying when someone  simply copy your blog article, changing one or two words and present it at their own work. You can check who is copying you by using  plagiarism checkers and duplicate content finders such as plagiarisma.net or  PlagiarismChecker.com

3-Overwhelming people with information: Constantly over-selling your services and products. E-mailing articles, jokes, requests to sign a petition or sharing “inspiring” PowerPoint slide shows to all your friends without  asking permission. This is spamming even if your intentions are good and you do it with friends.

Also having hundreds of email addresses appearing in the To: section of an email is not only annoying but you are violating privacy by giving away email addresses people might not want to share. So use always the Bcc option.

On Linkedin make sure when sending announcements and messages to multiple contacts  that people can’t see who are in the list (look at the bottom of the message, there is a box for that purpose).

4-Asking for  “A”  job without making any research first on what you want to do, the type of company you want to work for and not “Googling” and reading in details the profile of the person you are asking the favor !

Give a compelling reason for the person to help you.  I usually like helping people without expecting anything more than a “thank you” , but in the long run it should become “an equitable process of give and take”Quote from HBR article:  Give and You Shall Receive ) .

Some people are really good at stealing  your ideas and wasting your time by promising you something in return to your favors they will never give. So it is very important to spot those “illusion” people in your networks and stop this kind of  one-way relationships as soon as possible

5-Excessively flattering to get a favor or get a connection. This is so childish especially in a business context. So be professional,  if you want to make a compliment make an authentic one.

 

My Clients Are Not On Twitter Should I Tweet ?


Image representing Twitter as depicted in Crun...

Image via CrunchBase

[tweetmeme source=”AnneEgros”]

 

 

 

If you want to learn why and how people use Twitter there is a small  but very relevant conversation on the Linkedin group  Social Media Today (to read discussions you must join the group, just click on the previous link ).

The  Original Title of the Discussion is :

“My clients are not on Twitter should I continue to tweet to build my online reputation ?”

I wanted to share what I received from 62+ comments with very great insights, interesting perspectives, advises and other tips that convinced me that I should continue  to be active on Twitter.

Here  some answers

  • How do you know if your clients are not on Twitter ?
  • Maybe your clients are not on Twitter now but they will be
  • Twitter is better than sending emails to reach your target audience
  • You can learn key trends
  • You can meet experts who share their knowledge for free
  • You can make friends, meet partners and create JVs

You can also read this Linkedin group discussion directly if you are already a member:  http://ht.ly/2SIC2 .

For those who could not find the group on Linkedin click Social Media Today . Here an overview of the group:

Social Media TodayBecome Part of The Conversation… Up Your Game And Join The Web’s Best Thinkers on Social Media and Web 2.0, Owner: Jerry Bowles | 30,827 members

 

See you there

Anne

Stop Selling Start Living


[tweetmeme source=”AnneEgros”]

When you go to a networking event face to face, have a conversation on the phone or use social media, you don’t have to tell all about the services and products your company is offering. Potential clients won’t listen to you, they want to be heard not told !

Most people I know don’t buy after receiving a cold call or a pitch from a stranger. What works, is building relationships and the very first step is to discover what you have in common with the person you are having a conversation with.

Forget about the 30 sec elevator pitch or the self-promoting tweets !

Learn how to make connections… I mean genuine ones.

Ask powerful questions, share free information and tips. If trust is everything, then you need to demonstrate you walk your talk. Don’t spam for example. You can use a “pull” technique that allow your potential friends or customers to read an article or a discussion if they choose to. For professional communication I suggest to start on LinkedIn groups , they are usually   very well focused and you can learn and answer questions to establish a real conversation with like-minded people. I find very irritating to receive a “free” newsletter and then get spammed without the possibility to unsubscribe.

Building a rapport with a person can take as short as a blink of an eye and sometimes years. If you care about your connections, keep nurturing them. Think win-win on a long-term. Be authentic, don’t try to sell, just be yourself and live a life with a purpose centered around the values you share with your connections. Don’t forget to have fun and  if you are passionate by what you do it is not a job it is a purpose.

Related Post: 5 Tips on How to Connect With People You Don’t Know

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