Tag Archives: Social network

Social Media Usage Across Cultures


Since this post was published in 2010, the worldwide map of social media has changed dramatically.

For example in Brazil Facebook has replaced Orkut and in Russia, the number of social media users is growing at a very fast pace, mostly on their own local sites Vkontakte and Odnoklassniki.

World Map of Social Networks | Vincos Blog | Global Leaders | Scoop.it

Read more :

→World Map of Social Networks : http://sco.lt/5wsYJl

→ 4 Fascinating Facts on the Social Media Landscape in Russia http://sco.lt/5Bq5bd

-> China: 600 Million Social Media Users. China’s Web in 2013, http://sco.lt/8rPz8r

Anne Egros, Intercultural Executive Coach

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With the globalization we have seen an increase of usage of social media everywhere.

According to Nielsen research(January 2010), global consumers spent more than five and half hours per month on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year.

However there are great differences on how people use social media  in different countries. For example Brazilians are the top social media users worldwide according to anotherglobal survey byNielsen(June 2010). People in Brazil communicate mainly  in Portuguese. The social network made by Google,Orkut,has been adopted by 50% of Brazilians internet users but is not very popular in the United States.

For global marketers and people who want to develop both local and international networks,  it is important to determine  how people from different countries interact with social media.

There are five…

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Beware the Very Real Effect of Negative Social Connections


See on Scoop.itEducation For The Future

There’s a growing body of evidence supporting the idea that your friends’ friends wield tremendous power over you without you even knowing it.

Social networks are the groups of real friends that we all share and interact with.

Anne Egros‘s insight:

“Birds of a feather really DO flock together”

In the article, the negative effect of social networks is shown with obese people who tend to connect with other fat people on many levels of connection.

Emotions are the tools people use to connect with social network friends usually faster than in the real world where people tend to be more inhibited to expose themselves in person.

The phone works two ways though and the positive effects of your online friends may outweigh the negative impacts.

For example you can join people who have common goals and interests such as losing weight, staying fit and healthy, aging, raising kids or living abroad etc. Social networks can sometimes help you get extra motivated and less isolated.

What do you think ?

See on networkedblogs.com

Yes, It’s Possible To “Network” Without Being A Jerk


See on Scoop.itGlobal Leaders

Your network, as they say, is your net worth. Connections, as we know, create value

Anne Egros‘s insight:

Great tips about networking in this article published in FastCompany

Working hard and smart won’t help you develop your career without connections.

It is in fact not that hard to build and maintain a valuable network of professional and personal connections. Just follow two fundamental rules:

  1. Be Genuine.
  2. Stay in touch.

Related articles : 

See on www.fastcompany.com

Linkedin: Boosting Or Damaging Your Networking Results ?


So you have 500plus connections with people you don’t really know. Is that how you build your network

Anne Egros‘s insight:

I don’t agree with the opinion shared in this article: “5 WAYS LINKEDIN GETS IN THE WAY OF NETWORKING” about posting updates and recommendation to limit the number of people you connect with.

First Linkedin updates help you boost your presence online and build your expert reputation better than any other content marketing tools. Second, when you connect with people you don’t know but who share your interests, you increase the likelihood to meet interesting people you would never had the opportunity to meet in real life.

I think you get the most of Linkedin by using their search tools to see who are the players in your industry, specific countries or companies. With group discussions and updates from experts as well as company insights you can stay up to date with new trends and get new ideas.

Being a serial expat moving every three years, I frequently contact people I don’t know who live in my future “home”. Very often people kindly share their tips. Thanks to those preliminary online exchanges, I have a list of people to meet in person when I arrive in my new place and it is really the best way to find like-minded people and speed-up my network building process.

So, in short, LinkedIn is enhancing my networking capability and get me closer to people I need to know not only for my business but also as a content curator to build knowledge and get inspired by new ideas.

See on www.fastcompany.com

How To Make Your Résumé For Applicant-Tracking Systems


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“Many job seekers have long suspected their online employment applications disappear into a black hole, never to be seen again. Their fears may not be far off the mark, as more companies rely on technology to winnow out less-qualified candidates.”  This quote is from the WSJ article: “Your Résumé vs. Oblivion”  where the author explains how recruiters and hiring managers deal with your resume when you send it via email or upload it on a job board, company’s career websites or Linkedin. In the age of electronics and downsized organizations, companies are overwhelmed by the number of resumes they receive from job applicants so they will first scan your document into a database and a software will screen the resume for specific key words.

Guidelines for making electronic resumes:

Scanned resumes are first translated in ASCII format, a very simplified way of looking at alphanumeric characters without formatting such as bolding, italics and underlines. If you’re submitting a paper resume to a company and you think the resume is going to be scanned into an electronic resume, then you need to make sure the scanning process understands what you’ve written. Remember, the database is going to convert the resume into a simple ASCII format.

Tips for writing your electronic resume:

Make sure your name is the only thing that appears on the first line of the document.

  • Remove any graphics or artwork on your resume including shading, vertical and horizontal lines.
  • Bulleted items can confuse scanners, so convert them to simple hyphens or asterisks.
  • Move all text to the left margin. Tabs, tables and centered text can sometimes confuse the scanning software.
  • Restrict your use of fonts to Times New Roman, Arial or Helvetica.
  • Use only one font size, preferably between 10 and 14 points.
  • Remove all underlining, bolding and italics.
  • Use 8.5″ x 11″ paper that is white with black ink and print your resume only on one side of the paper. This will improve the contrast of your  text and help the scanner to read your resume.
  • If possible, do not fold or staple your resume. That means mailing the resume in 9″x 12″ envelope.

Please note that the above recommendations are for US standards. In many other countries, the format is metric and paper size is A4 . If you don’t know where your resume will be scanned, ask the recruiter who posted the job.

Keywords in Electronic Resumes 

If you want to make it through the screening and ranking process, then you need to make sure you have the right keywords or key phrases in the body of your electronic resume. Resume keywords are simply the nouns and adjectives that are relevant to the position to which you’re applying. That means the choosing of keywords for your resume requires a thoughtful process.

Mailing Resumes: 

When submitting a resume by email or through mail it’s advisable to send two copies.  One copy can be the simple format the human resources department can efficiently and accurately scan into the electronic resume database. The second can be the elegantly designed resume that uses bolding and italics to highlight the job titles and keywords the writer wants to emphasize.

 Conclusion: While it is important to adapt your resume format to applicant-tracking software, the single best method of getting a job remains a referral from a company employee.

Related articles:  

 

References :

  • Guidelines for Preparing Electronic Resumes by UCLA 
  • Electronic Resumes by Money-Zine

 

Get A Personal Brand Assessment On Twitter Using Twylah


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You Are What You Post  Online !

If you are looking for a job or you are starting a business, it is time to consider Twitter to build your personal brand. If you are already using Twitter for building your reputation online, it’s time to look at the value of your brand.

Based on the frequency and date of your tweets, Twylah creates a dynamic, engaging, navigable website of your Twitter content, organized by topic.

Have a look at my page : http://www.twylah.com/AnneEgros

Most recently Twylah has launched a “Brand Assessment and Action Plan” to understand how your tweets are aligned with what you want to be known for, in other word with your personal brand.

  • Is your Content Focused ? Choose the right key words for the rig audience
  • Are You Consistent ? Maintain visibility requires you to tweet frequently about  your top brand messages
  • Is what you post has resonance ? You have high resonance when your content fits your target audience

Watch the video from Eric Kim, CEO at Twhylah for more details:

I also discovered WeFollow, a utility created by Digg creator Kevin Rose that helps users find online experts  who have same shared interests providing you a source of relevent content for your brand.

What Do You Think About Twitter To Build Your Reputation ?

Why Facebook “Graph Search” Can Be Recruiters Best Friend ?


ZAO.com

In my previous post I shared some comments about an article “Why I’m quitting Facebook” from  Douglas Rushkoff a media specialist for CNN. I found interesting to share some of potential FB problems. However I  still have benefits on using Facebook, especially as an expat who has many friends living around the globe and great “virtual” ones too.  One of those virtual friends is fellow expat Judy Rickatson, Social Media Director at Families in Global Transition. When she read the article, she shared her insights on how to address the issue about FB selecting or hiding friends updates for you. She recommended to use lists of your favorite friends and pages to make sure you will not miss news that really matter to you. Apparently that works for me.

There is another reason for me to stick to FB  as a career coach. Facebook is becoming one of the best source of employee referrals.

In this article: Infographic: How to Use Facebook for Recruiting. The graph shows how Facebook new feature called “Graph Search” can help you locate people by their interests, real-world connections, and locations. 

For now the Facebook application is not ready but you can try a search on this page:  https://www.facebook.com/about/graphsearch

Currently, 47 percent of new hires through social media are referred through Facebook, which puts the social network ahead of LinkedIn and Twitter as a recruitment platform (41% are referred via Linkedin and 16 % via twitter)

  • 1 in 5 of users have had a friend share a job on Facebook
  • 14 percent search specifically for jobs on Facebook
  • 52 percent use Facebook to help find work

Companies can set up Facebook pages to build a following and post job listings, but 47 percent of users will “unlike” a page if the company posts too many status updates. This is why searching for candidates directly through “Graph Search” might be a better way to target people who might be interested in a new career.

 In conclusion, Facebook new “Graph Search” seems to be a powerful data mining tool and yes, potentially will violate your privacy and those data will be sold to marketers. So you can delete your FB account, still data about you will be found anyway. The best answer you have is to consider that what you post even to your secret list of friends will become public one way or another. If you don’t want to get hurt don’t post stupid things that you will regret. You also have to use this new feature for searching jobs, posting contents that will raise your visibility in FB graph Search.

What do you think of Facebook Graph Search ?

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